By the Trusted Jewelries team · Published Oct 29, 2026 · Updated Oct 29, 2026 · Facts checked Oct 29, 2026 · How we check stores
56Trust Score
Proceed with caution
See the breakdown

Our verdict

A Canadian personalized-jewelry seller with a 99-day return window — even for engraved pieces — free shipping and a free first resize, but you pay return postage, its birthstones are simulated, and reviews are mixed.

Visit Jewlr
We may earn a commission if you buy through this link. It never changes the score. How we make money

Best for

  • Personalized name, initial and birthstone gifts with time to change your mind1,2

Not ideal for

  • Genuine birthstones — most are simulated3
  • Diamond buyers who want a lab report4,5

The bottom line. Jewlr is run by 6888887 Canada Inc. under Ontario law6, on a domain registered in 20077. It offers 99 days to return, engraved items included2, free standard shipping8, one free resize within 30 days2 and a one-year warranty, lifetime on its bridal diamond rings5. It takes cards, PayPal, Affirm and Klarna9, and Trustpilot shows 4 out of 5 from about 6,600 reviews10,11. It loses points because no address is published2,6,9,12, you pay return shipping2, insurance and lost parcels aren’t addressed2,8,9, diamond rings come without grading reports4,5, and BBB shows 20 complaints while listing the Canadian business as out of business13.

What we like

  • 99-day returns, including engraved items2
  • Free standard shipping; made to order in 1–4 days8
  • One free resize within 30 days, engraved rings included2
  • Cards, PayPal, Apple Pay, Affirm and Klarna9
  • Birthstones clearly marked ‘(Simulated)’3

Watch out for

  • No business address on the site2,6,9,12
  • You pay return postage, and shipping charges aren’t refunded2
  • No word on insurance or lost parcels2,8,9
  • No grading report mentioned for diamond rings4,5
  • Mixed reputation: BBB complaints, Reddit reports of poor workmanship13,14,15
How we checked Jewlr. On Oct 29, 2026 we read 12 pages of Jewlr’s website — policies, FAQ, terms, warranty and contact pages — plus 25 product pages, and saved a copy of each. All 48 facts in this review come from those copies or from the other sources listed at the end, and each one was checked against its saved source before publishing. We also looked at the domain registration record, Trustpilot, BBB and Reddit.
On this pageAt a glanceTrust Score breakdownWho is behind JewlrHow to reach JewlrReturns, refunds & cancellationsShipping & deliveryWarranty & resizingWhat Jewlr sells & what it costsPayment & financingWhat customers sayJewlr FAQUpdate historySources

Other stores we’ve checked

theo grace57/100 · Proceed with cautionPersonalized name, photo and birthstone jewelry, co-founded by Nicky Hilton · Visit
Silviax31/100 · Proceed with cautionLow-cost personalized name and photo jewelry · Visit
Shane Co.79/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit
Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit
Grown Brilliance76/100 · TrustworthyLab-grown diamond engagement rings and fine jewelry, online or in its stores · Visit

Jewlr policies at a glance

Return window99 days from the shipping date2
Return shippingPaid by you2
Can't be returnedResized, updated or repaired items; charity pendants2,6
RefundFull, minus shipping and gift-packaging charges2
WarrantyOne year; lifetime on Luxury Bridal diamond rings5
Not covered by the warrantyWear, tarnish, accidents, loss or theft, stone loss from wear5
ResizingOne free within 30 days, up to two sizes2
Made to order1–4 days8
ShippingFree standard (3–4 business days); insurance not mentioned2,8,9
FinancingAffirm, Klarna9
Diamond gradingNo reports mentioned4,5
Company named on the siteYes: 6888887 Canada Inc. (no address)2,6,9,12

How Jewlr scores

Identity & transparency
12 / 20
No address published; Phone, email and live chat; Domain registered in 2007; 6888887 Canada Inc. named; No owners or managers named
Purchase protection
15 / 25
99 days; Buyer pays return shipping; Full refund minus shipping; no restocking fee; Return policy and product pages agree; Even engraved items can be returned; No insurance mentioned; No lost-parcel process described
Warranty & aftercare
7 / 15
One year (lifetime on bridal diamond rings); No free maintenance; One free resize within 30 days; Typical exclusions
Product transparency
5 / 15
No grading reports for diamond rings; Karat and silver standard, no gold alloy; Simulated, CZ and genuine stones labeled; No appraisal mentioned; No sourcing policy found
Payment safety
10 / 10
Cards and PayPal; Affirm and Klarna; Braintree and Stripe
Reputation
7 / 15
4 from about 6,600 reviews; Online-only: scored on Trustpilot, 4.0; Not rated; 20 complaints; Recurring quality complaints

We are still checking Jewlr's BBB listing and confirming its exact Trustpilot score; the score will be updated when that's done.

The same rules apply to every store. How the Trust Score works

Who is behind Jewlr

Jewlr’s Terms say the site is created and controlled by Jewlr and 6888887 Canada Inc., with Jewlr UK Limited for the UK site6; Ontario law governs, and disputes go to confidential arbitration in Ontario6. The domain dates from 20077, the About page claims more than 15 years in business and says pieces are made to order by its experts in the USA12. The site publishes no business address2,6,9,12 and names no one who runs it6,12.

All details we checked
Legal entity6888887 Canada Inc. (with Jewlr UK Limited for the UK site)6
Governing law & disputesOntario, Canada; confidential arbitration in Ontario6
Domain registeredMay 18, 20077
Years in business (claimed)'Over 15 years'12
Where it's made'Made to order by our jewelry experts in USA'12
AddressNone on the About, Terms or help pages2,6,9,12
People namedNone6,12

How to reach Jewlr

You can call 1-866-610-8482, email [email protected] or use the live chat button2,12.

All details we checked
Phone1-866-610-84822
Email[email protected]2
Live chatChat button on the site (page code)12

Returns, refunds & cancellations

Jewlr’s return window is unusually long: 99 days from the shipping date, for a full refund minus shipping and gift-packaging charges2 — and engraved pieces can be returned too2. The item must be new and unworn2, and you pay the return shipping2. Resized, updated or repaired pieces and pendants bought as charity donations can’t be returned2,6. Cancellations are possible for up to about 48 hours, unless production has already started9.

All details we checked
Return window99 days from the original shipping date2
Engraved itemsReturnable2
ConditionNew and unworn, with any promotional gifts2
Return shippingPaid by you2
Not returnableResized, updated or repaired items; charity pendants2
Charity pendantsNot refundable6
Return window on product pages'99-Day Return Policy'3
CancellationTypically within 48 hours; some orders start production sooner9

Shipping & delivery

Each piece is made to order in one to four days8, then ships free by ground in three to four business days, with paid two-day and next-day options8, via UPS, FedEx or USPS8. The shipping, return and help pages don’t mention insurance or what happens if a parcel is lost2,8,9; the warranty does cover damage in transit5.

All details we checked
Made to order1–4 days to make before shipping8
ShippingFree standard ground, 3–4 business days, all 50 states8
Faster optionsExpedited 2 days and Express 1 day for a fee8
CarriersUPS, FedEx, USPS8
Shipping insurance & lost parcelsNot described on the shipping, return or help pages2,8,9

Warranty & resizing

All jewelry has a one-year warranty, and Luxury Bridal diamond engagement rings a lifetime one5. It covers manufacturing and craftsmanship defects and transit damage5, but not wear, tarnish on silver or plated pieces, accidents, loss or theft, other jewelers’ work, or stones lost through wear5; an Extend plan is optional5. Later repairs are paid2. One resize within two sizes is free within 30 days of shipping, engraved rings included2; bigger changes mean a remake at 30% off5.

All details we checked
WarrantyOne year on all jewelry; lifetime on Luxury Bridal diamond engagement rings5
CoveredManufacturing and craftsmanship defects, and damage in transit5
Not coveredWear, tarnish of silver or plated pieces, accidents, loss or theft, other jewelers' work, stone loss from wear5
Optional planExtend protection5
Repairs after the warrantyAvailable for a fee2
Free resizeOne, within two sizes, within 30 days of shipping, engraved rings included2
Larger size changesA remake at 30% off the current price5

What Jewlr sells & what it costs

Jewlr sells personalized jewelry — about 4,100 products in its sitemap1 — in 925 sterling silver or 10k and 14k solid gold1. Its birthstone options are marked ‘(Simulated)’, and cubic zirconia is named as such3; a Reddit thread discusses what that means16. The diamond rings are listed with ‘genuine diamonds’4, but none of the pages we read mentions a grading report4,5 or an appraisal2,4,5.

The silver pieces we sampled cost $67–$246; gold diamond and moissanite pieces $463–$2,8131,4.

All details we checked
Products in the sitemap4,1491
Metals925 sterling silver; 10k/14k solid gold (karat only)1
Gemstone labelsBirthstones marked '(Simulated)'; cubic zirconia named3
Diamond ring we checked'Genuine Diamonds', $2,813 in 14k white gold4
Diamond grading reportsNone mentioned on the diamond ring page or warranty4,5
AppraisalNone mentioned2,4,5
Prices we saw$67–$246 for sterling silver; $463–$2,813 for gold diamond and moissanite pieces1
Diamond ring price$2,8134

Payment & financing

Jewlr takes Visa, American Express, Mastercard, Discover, PayPal, Amazon Pay, Apple Pay, Google Pay and Affirm9, plus Klarna9; cards are processed through Braintree and Stripe17.

All details we checked
Payment methodsVisa, Amex, Mastercard, Discover, PayPal, Amazon Pay, Apple Pay, Google Pay, Affirm9
KlarnaPay in 4 or financing9
Card processingBraintree and Stripe (page code)17

What customers say

Trustpilot shows 4 out of 5 from about 6,600 reviews, and Jewlr replies to 87% of negative ones10,11; Shopper Approved shows 4.6 from 3,439 reviews for its Canadian site18. BBB lists Jewlr.com in North York, Ontario as not rated and ‘out of business’, with 20 complaints in three years13; one complaint calls the silver low-grade15. On Reddit, a buyer of a promise ring says the stone was set incorrectly and the band was thinner than pictured14.

All details we checked
Trustpilot4 out of 5 from 6,583 reviews; replies to 87% of negative reviews (Google snippets of the Trustpilot page)10
Trustpilot review count6,58311
Shopper Approved (jewlr.ca)4.6 out of 5 from 3,439 reviews18
BBB (North York, Ontario)Not rated — listed as 'out of business'; 20 complaints in 3 years13
BBB complaint excerptA buyer calls the silver low-grade15
Reddit: 'Promise ring from Jewlr' (r/jewelry)Stone set incorrectly, band thinner than pictured14
Reddit: 'Jewlr "Simulated" Stones' (r/jewelry)Discussion of what 'simulated' means on Jewlr16

Official social profiles

Linked from Jewlr’s own website, so these are the brand’s real accounts.

Alternatives to Jewlr

Jewlr FAQ

Is Jewlr legit?

Yes, it’s a real company — 6888887 Canada Inc.6 — with a domain from 20077, a 99-day return window2 and a 4-out-of-5 Trustpilot rating from about 6,600 reviews10. Its weak points are no published address2,6,9,12, paid returns2 and a mixed record of complaints13,14.

Is Jewlr a Canadian company?

Yes. The Terms name 6888887 Canada Inc. and Ontario law6. The About page says pieces are made to order by its experts in the USA12.

Does Jewlr sell real gold? Are the stones real?

Yes, some pieces are 10k or 14k solid gold; many are 925 sterling silver1. Birthstones are mostly simulated, and cubic zirconia is labeled3; diamond rings use genuine diamonds but come without a mentioned grading report4,5.

Does Jewlr jewelry tarnish?

Silver and plated pieces can tarnish; Jewlr calls it a natural process and the warranty doesn’t cover it5.

What is Jewlr's return policy?

99 days from the shipping date, for a full refund minus shipping and gift-packaging charges2; engraved items qualify2. You pay return shipping2, and resized or repaired items can’t be returned2.

What is Jewlr's warranty?

One year on all jewelry and lifetime on Luxury Bridal diamond engagement rings5, covering manufacturing defects and transit damage5 but not wear, tarnish, accidents or loss5.

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

  • Oct 29, 2026 — First published, before our editor’s review. Every fact checked against Jewlr's pages as they read that day.
About this review

Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.

Sources

All pages were read on Oct 29, 2026. Store policies change — check the store’s current terms before you buy.

  1. Jewlr product pages, sample of 25 (prices and metals from their Product markup) and sitemap
  2. Jewlr — Return Policy | Jewlr
  3. Jewlr — product page: Sterling Silver 1/4 ct. Round Gemstone Split Peek-A-Boo Engagement Ring | Jewlr
  4. Jewlr — product page: 14K White Gold 3-Stone Diamond Engagement Ring with Twisted Split Shank | Jewlr
  5. Jewlr — Warranty Information | Jewlr
  6. Jewlr — Terms and Conditions | Jewlr
  7. Domain registration record (RDAP)
  8. Jewlr — Shipping Information | Jewlr
  9. Jewlr — Customer Service – Jewelry FAQs – Order Information | Jewlr
  10. au.trustpilot.com: Read Customer Service Reviews of jewlr.com | 5 of 325 — Google result snippet, Oct 29, 2026
  11. ca.trustpilot.com: Read Customer Service Reviews of jewlr.com | 10 of 325 — Google result snippet, Oct 29, 2026
  12. Jewlr — About Us | Jewlr
  13. bbb.org: Jewlr.com | BBB Business Profile — Google result snippet, Oct 29, 2026
  14. reddit.com: Promise ring from Jewlr : r/jewelry — Google result snippet, Oct 29, 2026
  15. bbb.org: Jewlr.com | BBB Complaints | Better Business … — Google result snippet, Oct 29, 2026
  16. reddit.com: Jewlr "Simulated" Stones : r/jewelry — Google result snippet, Oct 29, 2026
  17. Jewlr — home page
  18. shopperapproved.com: jewlr.ca Reviews — Google result snippet, Oct 29, 2026