Our verdict
A family-owned US jeweler since 1929 with free 60-day returns, free insured shipping and a lifetime warranty that even replaces a lost center stone — as long as you have the ring inspected every six months.
Visit Shane Co.The bottom line. Shane Co. is run by Western Stone & Metal Corp.4, owned by the Shane family since 19295, with stores in 14 US metro areas2. Online orders ship free and fully insured6, can be returned free within 60 days for a refund to the original payment3,7, and get the same lifetime warranty as store purchases, with free cleaning, repairs and resizing by mail or in store1. Lab-grown diamonds come with IGI reports and natural ones mostly with GIA or other lab reports3,8, and payments go through Adyen, PayPal and Klarna9. It loses points on reputation we could confirm — Trustpilot shows 3 out of 5 from 23 reviews10 — and on the warranty’s conditions: pearls aren’t covered, and it lapses without an inspection every six months1.
What we like
On this page
At a glanceTrust Score breakdownWho is behind Shane Co.How to reach Shane Co.Returns & refundsShipping & deliveryWarranty & aftercareWhat Shane Co. sells & what it costsPaymentWhat customers sayShane Co. FAQUpdate historySourcesOther stores we’ve checked
Shane Co. policies at a glance
| Return window | 60 days from purchase7 |
|---|---|
| Return shipping | Free FedEx label (upgraded shipping not refunded)3 |
| Can't be returned | Special custom orders, band-builder rings, most engraved pieces3 |
| Refund | Item price and tax to the original payment; 7–10 business days7 |
| Warranty | Lifetime, including a lost center stone; needs an inspection every six months1 |
| Resizing | Free, as often as needed1 |
| Shipping | Free, 2–6 days, fully insured; signature over $1,0006 |
| Payment | Cards via Adyen, PayPal, Klarna, Shane Co. credit card, layaway3,7,9 |
| Company named on the site | Yes: Western Stone & Metal Corp. (Colorado)4 |
How Shane Co. scores
| Identity & transparency | 20 / 20 Store addresses published; Phone, email and live chat; Domain registered in 1996; Western Stone & Metal Corp. named; Owners named on the About page |
| Purchase protection | 24 / 25 60 days; Free returns; Item price and tax refunded; no restocking fee; Returns page and FAQ agree; Custom and most engraved pieces excluded; Free, fully insured; signature over $1,000; Insured; replacement handled by customer service |
| Warranty & aftercare | 12 / 15 Lifetime warranty, online orders included; Free cleaning, repairs and re-plating; Free resizing, no limit; Pearl jewelry excluded; lapses without six-monthly inspections |
| Product transparency | 12 / 15 IGI on lab diamonds; GIA or other labs on most natural ones; Karat named, alloy not; Natural, lab-grown and cultured pearls labeled; Store's own appraisal; Kimberley Process policy published |
| Payment safety | 10 / 10 Cards and PayPal; Klarna and its own credit card; Adyen |
| Reputation | 1 / 15 3 out of 5 from 23 reviews; Flagship store rating to be checked; BBB profile to be checked; Recurring service complaints; one wrong-diamond report |
We are still checking the Google rating of Shane Co.'s flagship store and its BBB profile; the score will be updated when that's done.
The same rules apply to every store. How the Trust Score works
Who is behind Shane Co.
Shane Co. is the trade name of Western Stone & Metal Corp.4, a family business since 19295; the About page names Tom Shane, the third-generation owner, and Rordan Shane, the fourth5. Wikipedia calls it the largest privately owned jeweler in the US12. It has stores in 14 US metro areas, two of them around Denver2, and disputes go to arbitration in Denver under Colorado law9. The domain dates from 199613.
All details we checked
| Company | Western Stone & Metal Corp., doing business as Shane Co.4 |
|---|---|
| Founded | 1929, family-owned5 |
| Owners | Tom Shane (third generation) and Rordan Shane (fourth generation)5 |
| Size | Wikipedia: 'the largest privately owned jeweler in the United States'12 |
| Stores | In 14 US metro areas; Denver-area stores at 9790 E. Arapahoe Road, Greenwood Village, and in Westminster2 |
| Disputes | Colorado law; arbitration in Denver9 |
| Domain registered | May 9, 199613 |
How to reach Shane Co.
There’s a toll-free number14, an email address with weekday and weekend hours14, live chat and video appointments14, and the stores themselves2.
All details we checked
| Phone | (866) 467-426314 |
|---|---|
| [email protected]; Mon–Fri 7am–8pm, Sat–Sun 10am–7pm Mountain14 | |
| Live chat and video | Live chat with an expert; virtual appointments14 |
Returns & refunds
Online orders can be returned or exchanged within 60 days of purchase, by FedEx or at any store7, and returns are free; only upgraded shipping you paid for isn’t refunded3. Returns go through a Brinks facility before reaching Shane Co.7. The refund covers the item and sales tax, goes back to the original payment, and usually arrives within 7–10 business days; overnight shipping, engraving and shop labor aren’t refunded7. Pieces must be in original condition and not extensively modified7. Special custom orders, rings from the custom band builder and most engraved pieces are final — though engraved 14k gold, platinum and silver rings usually can be returned3. Layaway is free, and cancelling it refunds everything3.
All details we checked
| Return window | 60 days from purchase, by FedEx or at any store7 |
|---|---|
| Return shipping | Free (FedEx label); upgraded shipping you paid isn't refunded3 |
| How returns travel | Printed FedEx label, routed through a Brinks facility7 |
| Refund | Item price and sales tax to the original payment; overnight shipping, engraving and shop labor not refunded; funds in 7–10 business days7 |
| Condition | Original condition, not extensively modified7 |
| Not returnable | Special custom orders, custom band-builder rings and most engraved pieces (engraved 14k, platinum and silver rings usually can be returned)3 |
| Layaway | Free; cancelling refunds 100%3 |
Shipping & delivery
Standard shipping is free and takes two to six days, with a $10 faster option6. Every order is fully insured at no extra cost, and FedEx orders over $1,000 need a signature6. If tracking shows a parcel as delivered but it never arrived, customer service works out replacement options7.
All details we checked
| Shipping | Free, 2–6 days; $10 faster option; same-day delivery near stores6 |
|---|---|
| Insurance and signature | Fully insured at no extra cost; signature on FedEx orders over $1,0006 |
| Delivered but not received | Customer service works out replacement options7 |
Warranty & aftercare
The free lifetime warranty applies to online purchases as well as store ones1. It covers cleaning, repairs and resizing1, and replaces an engagement ring’s center stone if it’s lost from the setting1. To keep it, the piece must be inspected every six months, in a store or by mail1; by mail you buy an insured FedEx label to send it, and it comes back by insured two-day delivery11. Pearl jewelry isn’t covered, nor are loss, theft, misuse or work by another jeweler1; Shane Co. offers paid insurance through Zillion for loss and theft3.
All details we checked
| Online orders | Covered the same way; service by mail or in store1 |
|---|---|
| Free care | Cleaning, repairs and resizing free for life; rhodium re-plating1 |
| Resizing | Free, as often as needed1 |
| Warranty | Free lifetime warranty; covers a lost engagement-ring center stone1 |
| Condition to keep it | An inspection every six months, in store or by mail1 |
| Mail-in service | You buy an insured FedEx label to send it in; returned by insured 2-day delivery11 |
| Not covered | Pearl jewelry; loss or theft; misuse; work by other jewelers1 |
| Insurance option | Zillion jewelry insurance offered at purchase (paid)3 |
What Shane Co. sells & what it costs
The sitemap lists 1,024 products15; our sample of 25 ran from $160 to $4,675, with engagement rings from $690 to $3,55015. Product names give the metal and karat, such as 14K white gold or sterling silver, and pearls as cultured Akoya or freshwater15. Every lab-grown diamond comes with an IGI report8. For natural diamonds the pages differ: the diamond page says every one is independently certified by GIA16, while the FAQ says they’re graded in-house and ‘most’ also by a lab such as GIA, IGI, GSI or AGS3 — ask for the report before you buy. The appraisal is Shane Co.’s own3, and its diamond suppliers are certified under the Kimberley Process each year17.
All details we checked
| Product pages in the sitemap | 1,02415 |
|---|---|
| Prices in our sample of 25 product pages | $160–$4,675; engagement rings $690–$3,55015 |
| How metals and pearls are named | Karat or metal in the name (14K white gold, sterling silver, titanium); pearls as cultured Akoya or freshwater15 |
| Lab-grown diamond reports | Every lab-grown diamond with an IGI report8 |
| Natural diamond reports (diamond page) | 'Every' diamond independently certified; natural ones by GIA16 |
| Natural diamond reports (FAQ) | Graded in-house by GIA-trained graders; 'most' also by GIA, IGI, GSI or AGS3 |
| Appraisal | Shane Co.'s own 'certified appraisal' with the purchase price3 |
| Diamond sourcing | Kimberley Process; supplier certification each year17 |
Payment
Payments go through Adyen, Apple Pay, Klarna and PayPal9, and Shane Co. has its own credit card, issued through Synchrony7, plus free layaway3.
All details we checked
| Payment processors | Adyen, Apple Pay, Klarna and PayPal9 |
|---|---|
| Financing | Shane Co. credit card, issued through Synchrony7 |
| Layaway | Free; cancelling refunds 100%3 |
What customers say
Shane Co. has few Trustpilot reviews: 3 out of 5 from 2310. Store reviews elsewhere are warmer — 80% recommend it on Facebook from 452 reviews18, and its Roseville store has 4.5 stars from 550 Yelp reviews, several mentioning free resizing19. Complaints exist too: a review on The Knot says the wrong diamond was set in a ring20, a Yelp reviewer warns of ‘quite a few complaints with the BBB’21, and a PriceScope member notes that not every diamond comes with a GIA report22.
All details we checked
| Trustpilot | 3 out of 5 from 23 reviews10 |
|---|---|
| 80% recommend, 452 reviews18 | |
| Yelp (Roseville store) | 4.5 from 550 reviews; free resizing and cleaning mentioned19 |
| The Knot (Greenwood Village) | A review says the wrong diamond was put in20 |
| BBB (mentioned in a Yelp review) | A reviewer warns of 'quite a few complaints with the BBB'21 |
| PriceScope forum | A member notes not every diamond comes with a GIA report22 |
Official social profiles
Linked from Shane Co.’s own website, so these are the brand’s real accounts.
Alternatives to Shane Co.
- Grown Brilliance — Lab-grown diamonds with 30-day free returns and a lifetime warranty, online or in its stores
- Keyzar — Lab-grown diamond rings online, with its terms checked the same way
Shane Co. FAQ
Is Shane Co. legit?
Yes — it’s a family-owned US jeweler founded in 1929, run by Western Stone & Metal Corp.4,5, with free 60-day returns3,7 and a lifetime warranty1. Its Trustpilot profile is small and mixed: 3 out of 5 from 23 reviews10.
What is Shane Co.'s return policy?
60 days from purchase, free, by FedEx or at any store3,7. You get the item price and tax back on your original payment7; special custom orders and most engraved pieces are final3.
What does the Shane Co. warranty cover?
Cleaning, repairs and resizing for life1, and replacement of an engagement ring’s center stone lost from its setting1. You must have the piece inspected every six months1; pearls, loss and theft aren’t covered1.
Does Shane Co. do appraisals?
Your diamond’s grading is printed on Shane Co.’s own certified appraisal3; it isn’t an independent appraisal.
Does Shane Co. offer financing?
Yes: Klarna9, its own credit card issued through Synchrony7, and free layaway3.
Who owns Shane Co.?
The Shane family: Tom Shane, the third-generation owner, and Rordan Shane, the fourth5. The company is Western Stone & Metal Corp.4.
Where is Shane Co. based?
In Colorado: its terms send disputes to arbitration in Denver9, and it has stores in Greenwood Village and Westminster2.
How long does Shane Co. take to ship?
Free standard shipping takes two to six days; a $10 option is faster6. Orders are fully insured6.
How we score stores
The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.
90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.
Update history
- Oct 29, 2026 — First published, before our editor’s review. Every fact checked against Shane Co.'s pages as they read that day.
Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.
Sources
All pages were read on Oct 29, 2026. Store policies change — check the store’s current terms before you buy.
- Shane Co. — Lifetime Jewelry Warranty | Shane Co.
- Shane Co. — Diamond & Jewelry Stores in Denver, CO | Shane Co. Jewelers
- Shane Co. — Frequently Asked Question | Shane Co.
- Shane Co. — Shane Co. Master Privacy Notice and Cookie Policy
- Shane Co. — About Us | Passionate Trusted Family Jewelers | Shane Co.
- Shane Co. — Shipping Information | Customer Service | Shane Co.
- Shane Co. — Shane Co. Shipping | Fast Fine Jewelry Delivery
- Shane Co. — Diamond Education: Your Full Guide to Lab-Grown Diamonds | Shane Co.
- Shane Co. — Shane Co. Fine Jewelry Terms and Conditions
- trustpilot.com: Shane Co. Reviews — Google result snippet, Oct 29, 2026
- Shane Co. — Customer Service Jewelry Cleaning
- en.wikipedia.org: Shane Company — Google result snippet, Oct 29, 2026
- Domain registration record (RDAP)
- Shane Co. — Customer Service | Contact Us | Shane Co.
- Shane Co. product pages, sample of 25 (prices from their Product markup), and its sitemap
- Shane Co. — Diamond Education: Your Full Guide to Natural Diamonds | Shane Co.
- Shane Co. — Corporate Responsibilities | Shane Co.
- facebook.com: Shane Co. — Google result snippet, Oct 29, 2026
- yelp.com: Shane Co. Roseville, CA – Last Updated October 2026 — Google result snippet, Oct 29, 2026
- theknot.com: Shane Co. + Updated Prices — Google result snippet, Oct 29, 2026
- yelp.com: Shane Co. – Chandler, Arizona — Google result snippet, Oct 29, 2026
- pricescope.com: Shane Co vs. Blue Nile — Google result snippet, Oct 29, 2026