Ritani: Trust Check

The bottom line. Ritani was founded in New York in 1999 ‘by a family of jewelers’^4,6, on a domain registered in 2000⁷; Google lists Ritani at 3 Barker Ave in White Plains, New York, with 4.5 stars from 863 reviews⁸. It says its diamonds are graded by GIA or IGI¹, ships for free with a signature and insurance², sends a prepaid, fully insured FedEx label for returns⁹, and gives engagement rings and wedding bands a lifetime manufacturing warranty². The store runs on Shopify and takes cards, PayPal, Affirm and Klarna^1,2,10. It loses points because its pages disagree on returns — 30 days from shipment on the returns page, 30 days from delivery and only 15 for loose diamonds in the terms of sale^5,9 — and on which engraved or custom pieces can come back^2,9; each customer gets two returns a year⁴; the terms put the risk of loss on you once Ritani hands a parcel to the carrier⁵; jewelry other than engagement and wedding rings has no warranty⁴; and the site names no legal entity^{1,2,4,5,6,9,11,12}. Trustpilot shows an ‘Average’ score from 594 reviews¹³, and forum posts describe losing diamonds after ordering from a ‘virtual inventory’, or being told a diamond had to be imported¹⁴.

Ritani policies at a glance

How Ritani scores

We are still checking Ritani's Trustpilot score and BBB grade by hand; the score will be updated when that's done.

The same rules apply to every store. How the Trust Score works

Who is behind Ritani

Ritani says it was founded in New York in 1999 ‘by a family of jewelers’ and that its pieces are made to order in New York^4,6; its FAQ mentions its White Plains factory⁴. The site says it is operated by ‘Ritani’ in the State of New York⁵ and gives 3 Barker Avenue, White Plains, NY 10601 as its address for copyright notices⁵, but on the pages we saved it names no company form and no owners or managers^{1,2,4,5,6,9,11,12}. The BBB lists the business as Ritani, LLC, with Mr. Joel Klein as President/CEO¹⁵, and JCK has quoted him as Ritani’s CEO¹⁸. Wikipedia calls Ritani a private company and says that in 2012 Cantor Fitzgerald invested $15 million in it after the Julius Klein Group sold its stake¹⁹. The ritani.com domain dates from August 2000⁷.

On orders of $1,500 or more, Ritani offers a free in-person preview: a ‘Diamond Pro’ shows you the piece at a private office near you, and you’re charged only if you keep it³; the preview has to take place within 7 days of the order reaching the Diamond Pro³. Its About page says it has partnered with ‘hundreds of local jewelers’, where an online order can be picked up⁶, and that it built a factory to sort and cut diamonds in Windhoek, Namibia, in 2008⁶.

How to reach Ritani

Ritani answers by phone at 1-888-974-8264 (1-888-9RITANI) and by email at [email protected]¹¹, and returns can also be started through its live chat⁹. Its hours (Eastern) are 9 am to 10 pm Monday to Thursday, 9 am to 5 pm on Friday and noon to 7 pm on Sunday; it’s closed on Saturday¹¹. You can change or cancel an order until it ships, except special orders^2,9.

Returns & exchanges

Ritani’s returns page accepts returns and exchanges of eligible US orders within 30 days of shipment from its facility⁹. Its terms of sale count from delivery instead — 30 days for engagement rings, jewelry and wedding rings, but only 15 days for loose diamonds⁵ — and for an order you previewed, the 30 days start when it reaches the Diamond Pro³. Ritani provides a prepaid, fully insured FedEx return label, and parcels sent any other way are sent back⁹, and FedEx has to scan yours within 7 days of the label being issued⁹. The FAQ says returns cost nothing and include free return insurance, within the US only⁴. Each customer gets two returns or exchanges a year^4,9.

Pieces must be new, unworn and unaltered, with their packaging and documents, and sent from within the US⁹. We found no restocking fee^1,2,4,5,9, but $200 is deducted from the refund if a diamond’s grading certificate is missing², Ritani may charge you if oversized packaging costs it extra shipping⁹, and shipping charges aren’t refunded⁹. Refunds can take up to 2 weeks after the return arrives; card refunds are submitted within 3 business days⁹.

What can’t be returned depends on the page. The returns page lists engraved, personalized, custom and special-order pieces — except engagement rings and wedding bands — and items marked final sale⁹. The services page first says custom eternity rings, custom and engraved jewelry and all special orders can’t be returned or exchanged, with no exception², and elsewhere that only engraved engagement-ring settings and wedding bands in gold or platinum can be²; an engraved diamond is final sale⁴. Returns from Canada are accepted for orders placed up to March 28, 2025⁹.

Shipping & delivery

US shipping is free: FedEx Overnight on orders of $1,000 or more, and FedEx 2 Day below that, with overnight for $24.95². Every order needs a signature and is insured ‘from our door to yours’^2,4; product pages advertise ‘Free overnight shipping · Fully insured’, even on an $87 pair of studs²⁰. Engagement and wedding rings take from three days to two weeks to arrive, depending on the style⁴. Orders to Canada go by FedEx International Priority, and you pay the shipping plus any duties and taxes². Orders over $1,000 can only go to an address your card issuer has on file², and packages are discreetly marked².

Ritani’s terms of sale, however, say each order is a shipment contract and that the risk of loss and title pass to you when Ritani hands the parcel to the carrier⁵, and we found no procedure for a parcel that goes missing^2,4,5,9.

Warranty & care

Ritani gives a free lifetime manufacturing warranty on engagement rings and wedding bands²; its FAQ says other jewelry is not covered⁴. For a claim, Ritani sends a prepaid label, inspects the ring, and, if it confirms a defect, decides whether to repair or replace it and pays for the return shipment⁴; if the damage isn’t a defect, it tells you what the repair will cost, and shipping both ways is added — $35 one way in the US⁴. Wear and tear isn’t covered, including worn prongs and stones lost through wear⁴, and chipped or cracked diamonds have to be reported as soon as the ring arrives⁴. The warranty is void if anyone other than Ritani or an approved location works on the ring, or if you haven’t registered it on ritani.com^2,4; the FAQ says you can register it at any time⁴.

The services page lists free stone tightening, lifetime ring cleaning with an engagement ring, and free rhodium plating once a year if you pay the shipping². The FAQ puts that shipping at $35 one way from the US, with Ritani paying for the return, and says servicing at its New York factory is free⁴; a partner jeweler can do the work by appointment, but fees may apply there and Ritani doesn’t cover them⁴. Engagement and wedding rings can be resized once for free in the first year, with shipping covered both ways in the US and Canada — but not eternity bands or rings in alternative metals^2,4, and fashion rings can’t be resized at all⁴. Other repairs are quoted before any work is done².

You can add a JM Care Plan, offered by a member of the Jewelers Mutual Group, at checkout: a one-time purchase for 3 years or life that doesn’t cover manufacturer defects⁴. A Ritani diamond can be traded in for a 100% credit toward one worth at least 3.5 times as much, though lab-grown diamonds can’t², and the Ritani Reclaim program buys GIA-certified natural diamonds of at least 1 carat for cash or store credit²¹.

What Ritani sells & what it costs

Ritani sells natural and lab-grown diamonds, engagement rings, wedding bands and fine jewelry⁴, and says it has over 90,000 diamonds in its inventory⁶. Its FAQ says every diamond is graded by an independent agency and comes with a grading certificate and a free appraisal⁴; the home page names GIA and IGI as the labs¹, and the About page adds AGS⁶. Lab-grown diamonds come with a third-party certificate except in preset lab-diamond jewelry⁴; the lab-grown solitaire ring we checked is IGI certified and arrives with an IGI Jewelry Evaluation Certificate¹⁷.

Product names and details say whether a diamond is natural or lab-grown and give its total carat weight, color and clarity^22,23, and some pieces let you choose either kind¹⁰. Metal is given as karat and color — 14kt or 18kt gold — or simply ‘Platinum’, without the alloy or the platinum’s purity^{10,17,20,22,23}; 18kt settings can be made nickel-free for $100 more⁴. The appraisal comes ‘from an unbiased certified gemologist’, who isn’t named^1,2,4,6.

Ritani says it uses the Kimberley Process and that all its diamonds, gemstones and precious metals are ethically sourced⁶. Its fine-jewelry menu also lists Ettika, Brosway and Ana Luisa¹; we didn’t check those pieces. The pieces we checked included children’s gold studs for $87, a 1-carat lab-grown solitaire for $1,115 and a natural-diamond wedding band for $2,386^17,20,22. Ritani shows its own cost, fulfillment costs and markup for its diamonds⁶, and its FAQ offers a price match on the same diamond, with the same grading report, sold elsewhere⁴; its services page promises only to ‘attempt’ to find a similar diamond for less².

Payment

The store runs on Shopify¹⁰. Ritani accepts Visa, Mastercard, American Express, Discover and PayPal, lets you split an order across up to 3 credit cards, and gives a 2% discount for paying by bank wire². Financing comes through Affirm and Klarna¹, and product pages show a monthly price with Affirm¹⁷. Ritani says card details are protected with SSL encryption².

What customers say

Google lists Ritani at 3 Barker Ave in White Plains as a jeweler rated 4.5 from 863 reviews⁸, and WeddingWire shows 4.3 out of 5²⁴. Trustpilot is lower: an ‘Average’ TrustScore, 3.5 out of 5 from 594 reviews^13,25, and Ritani has replied to half of the negative reviews there²⁶. The BBB profile of Ritani, LLC is accredited and shows 6 complaints in the last 3 years, 2 of them in the last 12 months²⁷; its complaints page quotes the line ‘The wedding band was refunded per your request’²⁷. We’re still checking the Trustpilot score and the BBB grade by hand.

On Reddit and the PriceScope forum, buyers praise the diamonds and the return policy — ‘the diamond is great and the setting is good quality (but not great)’, ‘very reputable’^28,29 — and one says Ritani covered the return shipping when they bought two stones to return one³⁰. The complaint we saw most often is about stock: one buyer says they ‘lost a few diamonds after ordering’ because it’s ‘a virtual inventory’, another was told after ordering that the diamond had to be imported, and a Reddit user says Ritani doesn’t hold the stones on site^14,16. Another says it doesn’t return calls or emails and that live chat is the best bet¹⁶, and one PriceScope poster says a 4-carat lab-diamond return went unanswered and unrefunded³¹. Yelp’s summary of its White Plains reviews highlights attentive service, selection and pricing³².

Official social profiles

Linked from Ritani’s own website, so these are the brand’s real accounts.

Alternatives to Ritani

• Shane Co. — A family-owned US jeweler with free 60-day returns, free insured shipping and a lifetime warranty
• Keyzar — Online engagement rings with GIA or IGI reports and a lifetime manufacturing-defect warranty
• Grown Brilliance — Lab-grown diamonds with a named company, stores in a dozen cities and a lifetime manufacturing warranty

Ritani FAQ

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

• Nov 2, 2026 — First published, before our editor’s review. Every fact checked against copies of ritani.com pages saved in a browser on November 1, 2026, and the other sources listed below as they read that day.

Sources

All pages were read on Nov 2, 2026. Store policies change — check the store’s current terms before you buy.

1. Ritani — home page
2. Ritani — Ritani's Services and Policies | Ritani
3. Ritani — Free In-Person Preview | Ritani
4. Ritani — Ritani Frequently Asked Questions | Ritani
5. Ritani — Ritani Terms and Conditions | Ritani
6. Ritani — Learn More About Ritani | Ritani
7. Domain registration record (RDAP)
8. Google search: ritani white plains
9. Ritani — Returns and Exchanges | Ritani
10. Ritani — product page: Bezel-Set Round Solitaire Lab-Grown Stationary Diamond Pendant 14kt White Gold | Ritani
11. Ritani — Contact Us | Speak To A Gemologist l Ritani | Ritani
12. Ritani — The Ritani Difference | Ritani
13. trustpilot.com: Read Customer Service Reviews of ritani.com | 8 of 29 — Google result snippet, Nov 2, 2026
14. pricescope.com: For those who worked with Ritani… — Google result snippet, Nov 2, 2026
15. bbb.org: Ritani, LLC | BBB Business Profile — Google result snippet, Nov 2, 2026
16. reddit.com: Wondering about other people's experiences with Ritani. — Google result snippet, Nov 2, 2026
17. Ritani — product page: IGI Certified 1.00 CTW Round Shaped Lab-Grown Diamond Solitaire Ring 14kt Yellow Gold | Ritani
18. jckonline.com: Supplier News: Week Of Nov. 21 – JCK — Google result snippet, Nov 2, 2026
19. Wikipedia: Ritani
20. Ritani — product page: Children's Polished Ball Stud Earrings (3-5mm) 14kt Yellow Gold | Ritani
21. Ritani — Ritani Reclaim Diamond Buyback Program | Ritani
22. Ritani — product page: Women's 0.26 CTW Shared Prong Natural Diamond Wedding Ring 14kt White Gold | Ritani
23. Ritani — product page: 3.00 CTW Lightweight Lab-Grown Round Diamond Tennis Bracelet 14kt White Gold | Ritani
24. weddingwire.com: Ritani Reviews – White Plains, NY — Google result snippet, Nov 2, 2026
25. es.trustpilot.com: Lee las opiniones sobre el servicio de ritani.com — Google result snippet, Nov 2, 2026
26. nz.trustpilot.com: Read Customer Service Reviews of ritani.com | 9 of 28 — Google result snippet, Nov 2, 2026
27. bbb.org: Ritani, LLC | BBB Complaints | Better Business … — Google result snippet, Nov 2, 2026
28. reddit.com: Honest reviews on Ritani : r/labdiamond — Google result snippet, Nov 2, 2026
29. pricescope.com: Is ritani.com trustable — Google result snippet, Nov 2, 2026
30. reddit.com: Ritani vs loose grown diamonds? : r/labdiamond — Google result snippet, Nov 2, 2026
31. pricescope.com: Horrible experience with Ritani return!! — Google result snippet, Nov 2, 2026
32. yelp.com: Ritani – White Plains, NY — Google result snippet, Nov 2, 2026
33. reddit.com: Ritani Process : r/labdiamond — Google result snippet, Nov 2, 2026
34. reddit.com: How are Ritani lab diamonds SO much cheaper than other … — Google result snippet, Nov 2, 2026