Grown Brilliance: Trust Check

The bottom line. Grown Brilliance is run by AJS Creations, Inc. from 579 5th Avenue in New York^7,8, was founded by Akshie Jhaveri² and says it has 17 stores². Shipping is free and insured with a signature^7,9, returns are free for 30 days⁵, and center stones come with IGI or GIA reports¹. Points come off because high-end and custom pieces are refunded only as store credit⁵, the lifetime warranty leaves out lost center stones and wear⁶, routine upkeep is paid⁶, the risk of a lost parcel passes to you once it’s handed to the carrier⁹, and BBB shows a D+ with unanswered complaints¹⁰.

Grown Brilliance policies at a glance

How Grown Brilliance scores

We are still confirming Grown Brilliance's exact Trustpilot score and its BBB profile; the score will be updated when that's done.

The same rules apply to every store. How the Trust Score works

Who is behind Grown Brilliance

The website is operated by AJS Creations, Inc.⁷, whose legal and privacy address is 579 5th Avenue, 3rd Floor, New York⁸. The brand was founded by Akshie Jhaveri², its domain dates back to October 2017¹³, and it opened its first boutiques in Houston, Boca Raton and King of Prussia in 2022¹⁴. According to the trade magazine JCK, it also bought the lab-diamond brand Clean Origin and converted its stores¹⁵.

Today the About page counts 17 stores², with the flagship at 121 Greene Street in SoHo and a store in Nassau, Bahamas³. The Terms send disputes to binding arbitration instead of court, though small-claims court stays open to you⁷.

How to reach Grown Brilliance

Customer service answers by phone, email and chat, every day from 9 AM to 10 PM Eastern, except US federal holidays^7,16. An older answer in the FAQ page’s search markup still says Monday to Friday, 9 to 6¹ — the support page is the current one. Each store also has its own email and phone number³.

Returns, refunds & cancellations

You have 30 days from the day your order ships, and US returns get a free UPS label⁵. Once the return is approved, you have 7 days to send it⁵; it must be unworn, with all paperwork⁵, and a missing diamond certificate costs $100⁵. Inspection takes up to 7 business days, and a card refund can take up to one billing cycle to show⁵.

What you get back depends on what you bought. Catalog pieces and Design Your Ring orders are refunded in full to your original payment method⁵. High Jewelry, special orders and Truly Custom pieces are refunded only as store credit — the product page says so^5,17 — and that credit can fund one re-design, which is then final sale⁵. Pieces altered by another jeweler can’t be returned⁵. The Terms also let the company flag customers who return most of what they buy as ‘Returns Abusers’ and close their accounts, and they don’t allow buying several items to keep one⁷.

Made-to-order items can be cancelled within 24 hours of ordering; after payment is processed nothing can be changed¹.

Shipping & delivery

Most pieces are made to order and take about three weeks before they ship; in-stock items leave in one to six business days⁹. The engagement ring we looked at on October 29 showed an estimated ship date of November 25¹⁸. US orders then go free by UPS 2nd Day Air, or Next Day Air for a fee⁹. Parcels are insured, need a signature and arrive in a plain box^1,7,9; PO boxes aren’t accepted and the address can’t be changed after you order⁹.

One clause is worth knowing: the shipping policy says risk of loss passes to you when the parcel is handed to the carrier, and it doesn’t describe what happens if a parcel goes missing⁹. International orders to 16 countries ship free with duties paid by the store⁹.

Lifetime warranty, repairs & resizing

Every piece has a lifetime warranty against manufacturing defects in materials and workmanship, for the original buyer⁶. To claim, you email photos or a video and Grown Brilliance decides whether it’s a defect; if it is, it pays shipping both ways⁶.

The warranty doesn’t cover wear and tear, impact damage, lost center stones, loss or theft⁶, and prongs worn thin by normal wear aren’t a defect even if a stone falls out⁶. Prong tightening, re-polishing, rhodium re-plating and cleaning are paid repairs⁶, and work by another jeweler voids the warranty⁶. An optional paid Extend plan covers accidental damage and lost stones⁶.

Your first resize is free within 30 days of shipping on US orders; after that it’s paid, and no ring is resized more than twice⁶. Eternity rings are the exception: the Warranty page says they’re remade once in the right size within 30 days, while the FAQ says they can’t be resized^1,6.

What Grown Brilliance sells & what it costs

Grown Brilliance sells lab-grown diamonds only — no mined stones¹ — set in 14k gold, 18k gold or platinum; white gold is rhodium-plated¹. Every center stone bought through Design Your Ring, and any center stone or matched pair of 3/4 carat or more, comes with an IGI or GIA report¹, mostly IGI¹⁹. Diamonds of 0.70 carat and up are laser-inscribed, and lab-diamond pieces are stamped ‘LGD’¹. Product names state the diamond color and clarity²⁰.

The pieces we checked: an IGI-certified 5-carat cushion engagement ring with side stones for $7,295¹⁸, and huggie hoops, an eternity band and a signet ring between $1,395 and $2,595²⁰. You can also buy loose diamonds and custom designs^1,17. No appraisal is mentioned on the pages we read^1,5,6,18.

On sourcing, the brand says its diamonds are conflict-free and that it uses 96% recycled gold, aiming for 100% ‘by 2025’²; it also calls itself carbon neutral, citing a 2023 sustainability report². These are the company’s own statements, not third-party certifications.

Payment & financing

You can pay by Visa, Mastercard, Discover or American Express, PayPal, Venmo, Apple Pay or Google Pay, and by wire for US orders over $500⁴. Financing runs through Affirm for up to 36 months from 0% APR — the site’s own example is $69.57 a month for a $2,000 purchase at 15% APR — and Katapult offers lease-to-own with no credit required^4,12. Checkout is Grown Brilliance’s own; the site doesn’t name its card processor⁴.

What customers say

On Trustpilot Grown Brilliance shows a 4-star rating from 961 reviews, and Trustpilot’s summary of recent reviews is mostly positive, often about helpful staff^22,23. The SoHo flagship is rated 4.6 on Google from 47 reviews²⁴, and the Los Angeles store 3.9 on Yelp from 299²⁵.

The weak spot is complaint handling: BBB grades the company D+, citing a failure to respond to three complaints¹⁰. On Reddit, one buyer describes poor communication, no updates and a ring that underwhelmed¹¹, and a 2023 buyer of a certified engagement ring posted a warning to others²⁶; other buyers on Reddit and PriceScope praise the prices and the service^27,28.

Grown Brilliance discounts & price match

Grown Brilliance promises its best price every day, ‘without ever going on sale’²¹ — yet its Special Offers page runs coupon events: 20% off for selected club members and 10% for subscribers from October 26 to November 16, 2026²⁹. New subscribers get 10% off a first order of $1,000 or more, and military, first responders, medical staff and teachers 10% off their first order²⁹.

The price match covers loose diamonds only, must be requested before you buy, and is limited to named US retailers such as Brilliant Earth, Blue Nile and James Allen³⁰.

Official social profiles

Linked from Grown Brilliance’s own website, so these are the brand’s real accounts.

Alternatives to Grown Brilliance

• Keyzar — Lab-grown and natural diamond engagement rings, New York showroom
• Clean Origin — Lab-grown diamond brand owned by the same company, per JCK
• Brilliant Earth, Blue Nile, James Allen — The retailers Grown Brilliance price-matches and is most often compared with

Grown Brilliance FAQ

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

• Oct 29, 2026 — First published, before our editor’s review. Every fact checked against Grown Brilliance's pages as they read that day.

Sources

All pages were read on Oct 29, 2026. Store policies change — check the store’s current terms before you buy.

1. Grown Brilliance — Grown Brilliance Frequently Asked Questions
2. Grown Brilliance — About the Brand – Ethical Lab Grown Diamond Jewelry | Grown Brilliance
3. Grown Brilliance — Find a Grown Brilliance Store Near You | Store Locator
4. Grown Brilliance — Grown Brilliance Payments and Financing
5. Grown Brilliance — Grown Brilliance Return Policy
6. Grown Brilliance — Grown Brilliance Lifetime Warranty
7. Grown Brilliance — Terms & Conditions – Know the Policies | Grown Brilliance
8. Grown Brilliance — Privacy Policy – How We Protect Your Data | Grown Brilliance
9. Grown Brilliance — Grown Brilliance Free Shipping Policy
10. bbb.org: Grown Brilliance | BBB Business Profile — Google result snippet, Oct 29, 2026
11. reddit.com: Grown Brilliance Expensive : r/labdiamond — Google result snippet, Oct 29, 2026
12. Grown Brilliance — Jewelry Financing – 0% APR, Up to 36 Months | Grown Brilliance
13. Domain registration record (RDAP)
14. Grown Brilliance — Careers at Grown Brilliance – Shape the Future of Diamond Jewelry | Grown Brilliance
15. jckonline.com: Grown Brilliance Expands Retail Footprint – JCK — Google result snippet, Oct 29, 2026
16. Grown Brilliance — Customer Support – Help & Assistance for Your Orders | Grown Brilliance
17. Grown Brilliance — product page: GB Custom 4 1/15 ctw Round Lab Grown Diamond Halo Engagement Ring
18. Grown Brilliance — product page: Tessa 6 1/3 ctw Cushion Lab Grown Diamond Side Stone Engagement Ring 18K White Gold, E, VS1
19. Grown Brilliance — Understanding the 4Cs of Diamonds – Diamond Grading Guide
20. Grown Brilliance product pages we checked (prices from their Product markup)
21. Grown Brilliance — GB365 Membership – Exclusive Jewelry Perks | Grown Brilliance
22. ca.trustpilot.com: Grown Brilliance Reviews — Google result snippet, Oct 29, 2026
23. trustpilot.com: Grown Brilliance Reviews | Read Customer Service … — Google result snippet, Oct 29, 2026
24. Google Business Profile: Grown Brilliance – New York City – SoHo (as shown in Google search)
25. m.yelp.com: GROWN BRILLIANCE – Updated October 2026 — Google result snippet, Oct 29, 2026
26. reddit.com: Grown Billiance *Not as brilliant as they seem BUYER … — Google result snippet, Oct 29, 2026
27. reddit.com: r/WeddingRingAdvice – Grown brilliance reviews — Google result snippet, Oct 29, 2026
28. pricescope.com: Anyone purchased from Grown Brilliance? — Google result snippet, Oct 29, 2026
29. Grown Brilliance — Special Offers Available on Lab Grown Diamond Jewelry
30. Grown Brilliance — Low Price / Price Match Guarantee | Grown Brilliance