Our verdict
A registered Sheffield maker of personalized name jewelry, rated 4.8 on Trustpilot, with a 2-year warranty — but personalized pieces, most of the range, can't be returned, you pay return postage, and its terms contradict its returns page on faulty items.
Visit HBDThe bottom line. HBD Jewellery is the trading name of HBD Ltd, a UK company formed in 20234,5, which says every piece is made by its own team in its own Sheffield workshop1; it’s rated 4.8 on Trustpilot from about 670 reviews6. Pieces carry a 2-year warranty against manufacturing defects4, checkout runs on Shopify with cards, PayPal and Shop Pay1, and US orders over $130 ship free1. It doesn’t score higher because personalized pieces — by HBD’s own account the vast majority of what it sells — can’t be returned for a refund2,3, you pay the return postage3, the terms contradict the returns page on faulty items3,4, its domain was only registered in December 20257, and there’s no phone line3,4,8.
What we like
- 100-day returns on unworn pieces that aren’t personalized3
- Registered UK company, with its address, director and owners on public record4,9,10
- 2-year warranty against manufacturing defects4
- Rated 4.8 on Trustpilot from about 670 reviews6
- Free US shipping over $130; the priority upgrade is refunded if HBD misses its dispatch date1,2
Watch out for
- Personalized pieces — most of the range — can’t be returned for a refund2,3
- You pay return postage, and delivery charges aren’t refunded3
- The terms give 2 days to report a fault and contradict the returns page on who pays to send it back3,4
- Chain breaks after 90 days aren’t normally covered; plating wear is excluded4
- No phone, and the terms send complaints to a different, heybigday.com address3,4,8
- No plating thickness stated1,4,11
On this page
At a glanceTrust Score breakdownWho is behind HBD JewelleryHow to reach HBD JewelleryReturns & cancellationsShipping & deliveryWarranty & careWhat HBD Jewellery sells & what it costsPaymentWhat customers sayHBD FAQUpdate historySourcesOther stores we’ve checked
HBD policies at a glance
| Return window | 100 days from delivery — unworn, non-personalized pieces3 |
|---|---|
| Return shipping | Paid by you; for faulty items the returns page and the terms disagree3,4 |
| Can't be returned | Personalized pieces (most of the range) and pierced earrings; sale items may not be refundable2,3,4 |
| Refund | To the original payment within 14 days; postage not refunded3 |
| Warranty | 2 years, manufacturing defects4 |
| Not covered | Tarnish, plating wear, accidents; chain breaks after 90 days not normally covered4 |
| Production time | Up to 5 working days before dispatch; paid priority option2 |
| Shipping to the US | Free over $130; Royal Mail tracked; insurance not mentioned; you pay import duties1,2,3,4 |
| Payment | Visa, Mastercard, Amex, Discover, PayPal, Shop Pay (Shopify checkout)1 |
| Company named on the site | Yes: HBD Ltd, Sheffield, UK (company no. 14802589)4 |
How HBD scores
| Identity & transparency | 13 / 20 Sheffield workshop address published; Email and chat, no phone; Domain registered in December 2025 (the company dates from 2023); HBD Ltd and its company number named; Director and owners only in the UK company register |
| Purchase protection | 11 / 25 100 days for non-personalized pieces; You pay return postage; Refund to the original payment, no restocking fee; Returns page and terms conflict on faulty items; Personalized pieces, i.e. most of the range, excluded; Insurance not mentioned; HBD investigates with Royal Mail; refund or replacement not promised |
| Warranty & aftercare | 5 / 12 2 years; No free cleaning or re-plating; Sells no rings (doesn't apply); Typical exclusions (wear, accidents); chain breaks after 90 days assessed case by case |
| Product transparency | 3 / 8 Sells no diamonds (doesn't apply); Plating over stainless steel, thickness not given; Birthstones called just 'birthstone'; crystal only in the product feed; No diamonds or precious gemstones (doesn't apply); No sourcing policy |
| Payment safety | 7 / 7 Cards and PayPal; Most pieces cost under $100 (doesn't apply); Shopify |
| Reputation | 11 / 15 4.8 from about 670 reviews; Online-only: scored on Trustpilot, 4.8; No BBB profile found (UK company); Product-quality complaints among negative reviews |
Not scored because they don't apply to HBD: resizing, diamond grading, appraisal, installments. The other 87 points are scaled to 100 (50 of 87). We are still confirming HBD Jewellery's Trustpilot score, reading its negative reviews and checking for a BBB profile; the score will be updated when that's done.
The same rules apply to every store. How the Trust Score works
Who is behind HBD Jewellery
HBD Jewellery is the trading name of HBD Ltd, UK company number 148025894, at Unit H2, Sheaf Bank Business Park in Sheffield4; it says every piece is designed, cut, polished, plated and packed by its own team in its own workshop1. The UK company register shows the company was formed in April 2023 and was called Makestation Ltd until December 20255. Its director is Mark Richard Cooper9, and the register lists three owners with 25–50% each, recorded in October 2026: Mark Richard Cooper, Sam Young and a company called Nip & Kin Ltd10. The site itself names none of them1,4,8.
The hbdjewellery.com domain was registered in December 20257, and some pages still carry the name HeyBigDay4,12. The registered address in its terms, 4a Hastings Mount4, isn’t the one the company register lists5.
All details we checked
| Company | HBD Ltd (HBD Limited), UK company no. 148025894 |
|---|---|
| Address | Unit H2, Sheaf Bank Business Park, Prospect Road, Sheffield S2 3EN, UK4 |
| Where it's made | Made to order in its own Sheffield workshop1 |
| Incorporated | April 14, 2023; named Makestation Ltd until December 22, 20255 |
| Director (Companies House) | Mark Richard Cooper, since April 20239 |
| Owners (Companies House) | Three, with 25–50% each: Mark Richard Cooper, Sam Young and Nip & Kin Ltd (recorded October 19, 2026)10 |
| Owners or managers on the site | Not named1,4,8 |
| Domain registered | December 15, 20257 |
| Older brand name on some pages | 'HeyBigDay' (reviews page title; heybigday.com email in the terms)12 |
| Registered address in the terms | 4a Hastings Mount, Sheffield — not the one Companies House lists4 |
| Registered office (Companies House) | Unit H2, Sheaf Bank Business Park, Sheffield; company active5 |
How to reach HBD Jewellery
HBD answers email at [email protected], Monday to Friday, 9am–6pm UK time, usually the same working day8, and has a chat button on every page8. There’s no phone number3,4,8. The terms, though, tell you to send complaints, faulty-item claims and missing-parcel reports to a different address, [email protected]4.
All details we checked
| [email protected], Mon–Fri 9am–6pm UK time; replies usually the same working day8 | |
| Chat | A chat button on every page8 |
| Phone | None published3,4,8 |
| Email in the terms | [email protected] — for complaints, faulty items and missing parcels4 |
Returns & cancellations
Unworn pieces that aren’t personalized can be returned within 100 days of delivery3 — but personalized pieces can’t be returned for a refund3, and HBD says the vast majority of its products are personalized2. Pierced earrings aren’t taken back either4, and sale items may not be refundable if you change your mind3. You pay the return postage, and delivery charges aren’t refunded3; the refund goes back to your original payment within 14 days of HBD inspecting the return3.
Because pieces are made to your spelling, check what you type: HBD says it can’t take responsibility for spelling mistakes2. A bespoke order can be cancelled, but once production has started — usually within one working day — HBD may charge a 50% cancellation fee3.
HBD’s terms don’t match its returns page. They describe a 14-day cancellation period from receipt4, and for faulty items they say you must report a problem within 2 days of receipt or the goods count as accepted, and that you pay the return shipping unless agreed otherwise4 — while the returns page says HBD covers the postage for faulty items3. We scored the return window on the 100-day policy, as we do when a store’s legal cancellation terms sit alongside a longer returns policy, and took points off for the conflicting rules on faulty items.
All details we checked
| Return window | 100 days from delivery, for unworn, non-personalised pieces3 |
|---|---|
| Personalised pieces | Can't be returned for a refund3 |
| Share of the range that is personalised | 'The vast majority'2 |
| Pierced earrings | Not accepted back (hygiene)4 |
| Sale items | May not be refundable for a change of mind3 |
| Return postage | Paid by you for change-of-mind returns; delivery charges not refunded3 |
| Refund | To the original payment within 14 days of inspection; only the amount actually paid3 |
| Spelling mistakes | HBD isn't responsible for errors in what you type2 |
| Cancelling a bespoke order | 50% fee once production has started — usually within one working day3 |
| Cancellation period in the terms | 14 days from receipt, goods sent back within the same 14 days4 |
| Faulty items (returns page) | HBD pays the postage3 |
| Faulty items (terms) | Report within 2 days of receipt or the goods count as accepted; return authorization within 90 days; you pay return shipping unless agreed4 |
Shipping & delivery
US orders over $130 ship free1; below that, the shipping charge is shown before you pay4. Most pieces are made to order, so allow up to five working days of production before dispatch; a paid priority service moves an order to the front of the queue2, and the upgrade is refunded if HBD misses the priority dispatch date2. The terms name Royal Mail Tracked 48 and Tracked 24 and promise a tracking email4; insurance isn’t mentioned2,3,4.
Parcels travel at HBD’s risk until they’re delivered4, but if an order hasn’t arrived within 5 working days of dispatch you must tell HBD, which investigates with Royal Mail and may refund or replace it, ‘subject to our verification’4. US import duties and taxes are yours to pay4.
All details we checked
| Free shipping | On US orders over $1301 |
|---|---|
| Shipping below $130 | Shown at checkout4 |
| Production time | Up to five working days before dispatch; a paid priority service jumps the queue2 |
| Late priority orders | The upgrade cost is refunded if the dispatch target is missed2 |
| Carrier named in the terms | Royal Mail Tracked 48 or Tracked 24, with a tracking email4 |
| Insurance | Not mentioned2,3,4 |
| Risk in transit | HBD's until the parcel is delivered4 |
| Parcel not arrived | Tell HBD within 5 working days of dispatch; it investigates with Royal Mail — refund or replacement possible, 'subject to our verification'4 |
| US import duties and taxes | Paid by the buyer4 |
Warranty & care
Every product carries a 2-year warranty against manufacturing defects, subject to HBD’s assessment4. It doesn’t cover accidental damage, loss, tarnish, scratches or wear to plated finishes, including plating that thins over time4. For chains, a break in normal use within 90 days of delivery is usually treated as a defect; after that, breaks are ‘not normally covered’, though HBD says it will look at each case4. Remember the terms’ 2-day rule for reporting a problem on arrival4. There’s no free cleaning or re-plating1,3,4, and we found no rings in its range, so resizing doesn’t come up1.
All details we checked
| Warranty | 2 years on all products, manufacturing defects, subject to HBD's assessment4 |
|---|---|
| Not covered | Accidental damage, loss, tarnish, scratches and wear to plated finishes4 |
| Broken chains | Within 90 days of delivery: usually assessed as a defect; after that 'not normally covered', case by case4 |
| Free cleaning or re-plating | Not offered1,3,4 |
| Rings | None found (no rings section on the home page)1 |
What HBD Jewellery sells & what it costs
Pieces come in six finishes: 18ct Gold, Silver, 24ct Gold, Solid Silver, Vermeil and Platinum1. The home page explains only the first — 18ct gold plating over stainless steel1 — and we found no plating thickness for any finish1,4,11; the other five, including how ‘Silver’ differs from ‘Solid Silver’, weren’t described on the pages we could read. Birthstones are called simply ‘birthstone’ on the home page1, while HBD’s own product feed names or tags some of them as crystal or cubic zirconia13. We found no diamonds in the range, apart from ‘diamond-cut’ chains1. US bestsellers cost $47 to $871. HBD publishes no sourcing policy1,4.
All details we checked
| Finishes | Six: 18ct Gold, Silver, 24ct Gold, Solid Silver, Vermeil, Platinum1 |
|---|---|
| The 18ct Gold finish | 18ct gold plating over stainless steel; thickness not given1 |
| Plating thickness | Not stated1,4,11 |
| Birthstones on the home page | Called simply 'birthstone'1 |
| Birthstones in the product feed | Named or tagged as crystal or cubic zirconia13 |
| Diamonds | None found on the home page ('diamond-cut' chains only)1 |
| US bestseller prices | $47–$871 |
| Sourcing policy | None published1,4 |
Payment
HBD’s store runs on Shopify1, and its checkout code accepts Visa, Mastercard, American Express and Discover cards, PayPal and Shop Pay1. Prices on the US site are in dollars1; we don’t score installment plans here because most pieces cost under $100.
All details we checked
| Payment methods (checkout code) | Visa, Mastercard, Amex, Discover, PayPal and Shop Pay1 |
|---|---|
| Checkout platform | Shopify1 |
What customers say
On Trustpilot, HBD Jewellery shows 4.8 from about 670 reviews6. Trustpilot’s summary says reviewers overwhelmingly had a great experience14, while some of the negative reviews are about product quality15. On Judge.me, a product-review service used by online stores, HBD averages 4.9 from 2,290 reviews16; we don’t score these because the store collects them itself. We’re still checking for a BBB profile.
Searches for ‘HBD jewelry’ also turn up a different store: hbdjewelry.com, with one ‘l’, is the online store of Hope Believe Dream (HBD) Jewelry17. Make sure the reviews you read are about hbdjewellery.com.
All details we checked
| Trustpilot | 4.8 from about 670 reviews6 |
|---|---|
| Trustpilot summary | Most reviewers report a great experience14 |
| Trustpilot summary of negative reviews | Some reviewers unhappy with product quality15 |
| Reviews on its own review app (Judge.me) | 4.9 from 2,290 reviews16 |
| A different store with a similar name | hbdjewelry.com is Hope Believe Dream (HBD) Jewelry17 |
Official social profiles
Linked from HBD’s own website, so these are the brand’s real accounts.
Alternatives to HBD
- Jewlr — Personalized jewelry with a 99-day return window, even for engraved pieces
- theo grace (MYKA) — Personalized jewelry with free shipping and a 2-year warranty (5 years on diamond pieces)
HBD FAQ
Is HBD Jewellery legit?
It’s a real business: HBD Jewellery is the trading name of HBD Ltd, a UK company formed in April 20234,5, with a workshop address in Sheffield4, and it’s rated 4.8 on Trustpilot from about 670 reviews6. The catch is the fine print: personalized pieces can’t be returned for a refund3.
Who owns HBD Jewellery?
HBD Jewellery is run by HBD Ltd of Sheffield4. The UK company register lists three owners with 25–50% each — Mark Richard Cooper, Sam Young and Nip & Kin Ltd10 — and Mark Richard Cooper as director9. Until December 2025 the company was called Makestation Ltd5.
What is HBD Jewellery's return policy?
Unworn pieces that aren’t personalized can be returned within 100 days of delivery3; personalized pieces can’t be returned for a refund3. You pay the return postage3, and the refund goes to your original payment within 14 days3.
Does HBD Jewellery have a phone number?
We found no phone number on its site3,4,8. HBD answers email at [email protected], Monday to Friday, 9am–6pm UK time8, and has a chat button on every page8.
How long does HBD Jewellery take to deliver?
Allow up to five working days of production before your order is dispatched, or pay for priority to move it up the queue; HBD’s delivery page shows a live estimate for your country2. The terms name Royal Mail Tracked 48 and Tracked 24, with a tracking email once the parcel leaves4.
Is HBD Jewellery real gold?
Its 18ct Gold finish is 18ct gold plating over stainless steel1. HBD also offers Solid Silver, Vermeil, 24ct Gold and Platinum finishes1, but we found no plating thickness for any of them1,4,11.
Is HBD Jewellery the same as HBD Jewelry?
No — they’re different websites. hbdjewelry.com, with one ‘l’, is the online store of Hope Believe Dream (HBD) Jewelry17; hbdjewellery.com is run by HBD Ltd of Sheffield4.
How we score stores
The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.
90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.
Update history
- Oct 29, 2026 — First published, before our editor’s review. Every fact checked against HBD Jewellery's US site and the UK company register as they read that day.
Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.
Sources
All pages were read on Oct 29, 2026. Store policies change — check the store’s current terms before you buy.
- HBD — home page
- HBD — Shipping & Delivery Information
- HBD — Returns & Cancellations Policy
- HBD — Terms & Conditions – HBD Jewellery
- Companies House (UK company register): HBD LTD, company 14802589 — overview
- trustpilot.com: Minnavnehalskaede Reviews — Google result snippet, Oct 29, 2026
- Domain registration record (RDAP)
- HBD — Contact HBD Jewellery – Customer Care, Orders & Delivery
- Companies House (UK company register): HBD LTD — officers
- Companies House (UK company register): HBD LTD — persons with significant control
- HBD — HBD Deals & Discounts
- HBD — Customer Reviews & Testimonials – HeyBigDay
- HBD's product feed (products.json on hbdjewellery.com, first 250 products)
- au.trustpilot.com: Hbd Jewellery Reviews | Read Customer Service … — Google result snippet, Oct 29, 2026
- uk.trustpilot.com: Hbd Jewellery Reviews | Read Customer Service … — Google result snippet, Oct 29, 2026
- judge.me: HBD | Reviews on Judge.me — Google result snippet, Oct 29, 2026
- hbdjewelry.com: HBD Jewelry: Welcome — Google result snippet, Oct 29, 2026