It's a real company — Creative Genius, LLC d/b/a Pura Vida Bracelets, in La Jolla, with four stores. But returns are possible only if you pay for Checkout+, we found no warranty, and its ratings are mediocre: 3.7 on Trustpilot and B- at the BBB.

Pura Vida Review: Is Pura Vida Legit? Trust Check (November 2026)

Q: Do Pura Vida bracelets have a warranty?

We found no warranty. Items that arrive damaged are replaced within 30 days, and a piece that breaks soon after wearing can be claimed only if you bought Checkout+.

Q: Where is Pura Vida Bracelets located?

Its office is in La Jolla, California, and the brand began in 2010 with two friends on a surf trip in Costa Rica. It has stores in La Jolla, Irvine, Myrtle Beach and Disney Springs.

Q: Are Pura Vida bracelets waterproof?

Its string styles are described as waterproof; its plated pieces are not waterproof or tarnish-proof.

Q: Do Pura Vida bracelets tarnish?

Its plated pieces are described as not tarnish-proof; the demi-fine line comes in anti-tarnish sterling silver or 18k gold plating. One review on its own site says the plating 'comes off super fast'.

Q: How can I contact Pura Vida customer service?

By email at info@puravidabracelets.com or live chat; it doesn't offer live phone support.

By the Trusted Jewelries team · Published Nov 3, 2026 · Updated Nov 3, 2026 · Facts checked Nov 3, 2026 · How we check stores

34Trust Score

Proceed with caution

See the breakdown

Is Pura Vida legit? Our verdict

A La Jolla friendship-bracelet brand started in 2010, with four US stores and inexpensive string and plated jewelry — but you can return an order only if you paid for its Checkout+ add-on, there is no warranty, and its ratings are weak.

Visit Pura Vida

We may earn a commission if you buy through this link. It never changes the score. How we make money

Best for

Shoppers buying inexpensive string bracelets as small gifts who won’t need to send them back^1,2

Not ideal for

Anyone who may want a refund without paying extra for Checkout+²
Buyers who want a warranty on plated jewelry^{1,2,3,4,5,6,7,8,9,10,11,12}

The bottom line. Pura Vida sells string bracelets, charms and plated jewelry^8,13 through puravidabracelets.com, run by Creative Genius, LLC d/b/a Pura Vida Bracelets¹⁴, with an office in La Jolla, California⁴ and stores in La Jolla, Irvine, Myrtle Beach and Disney Springs¹⁵. The brand began in 2010⁴, and Google results carry a headline that affiliates of CriticalPoint acquired it from Vera Bradley, Inc.¹⁶. Checkout runs on Shopify with cards and PayPal⁶; standard US shipping is $5, free over $50¹⁷. It scores low mainly on returns: its refund policy page offers free returns within 30 days³, but its FAQ and product pages say that without the paid Checkout+ add-on every sale is final^1,2, and sale and custom pieces are final sale either way³. We found no warranty beyond replacing items that arrive damaged^{1,2,3,4,5,6,7,8,9,10,11,12}, no mention of shipping insurance^2,3,17 and no lost-parcel process^2,3,17. Ratings are weak: 3.7 on Trustpilot, 3.6 for its Myrtle Beach store on Google and B- at the BBB^18,19,20, and on Reddit one buyer says an order still hadn’t arrived after a 50% refund, and another calls it unreliable for online orders^21,22.

What we like

A named company, Creative Genius, LLC, with a La Jolla address and four retail stores^14,15,23
Low prices: packs on sale from $10, a demi-fine engravable ring at $40^1,7
Materials and stones named on product pages: plated brass, 18k plating over sterling silver, cubic zirconia, glass^7,8,12
Free US standard shipping over $50¹⁷
Shopify checkout with cards and PayPal⁶
Online since 2010²⁴

Watch out for

No returns at all unless you buy the Checkout+ add-on at checkout — though its refund policy page promises free 30-day returns^2,3
Sale and custom pieces are final sale even with Checkout+, and the site shows markdowns of 60–70%^3,6
No warranty: only a replacement for items that arrive damaged^{1,2,3,4,5,6,7,8,9,10,11,12}
Shipping insurance isn’t mentioned, and a signature is needed only on express orders^2,3,17
No phone support; email and chat only¹⁴
Trustpilot 3.7 from 45,249 reviews; BBB B- with 50 complaints in 3 years^18,20
Reports of an order that hadn’t arrived and of wrong items^1,21

How we checked Pura Vida. On Nov 3, 2026 we read 24 pages of Pura Vida’s website — policies, FAQ, terms, warranty and contact pages, and saved a copy of each. All 74 facts in this review come from those copies or from the other sources listed at the end, and each one was checked against its saved source before publishing. We also looked at the domain registration record, Trustpilot, BBB and Reddit.

On this page

At a glance Trust Score breakdown Who is behind Pura Vida How to reach Pura Vida Returns & exchanges Shipping & delivery Warranty & care What Pura Vida sells & what it costs Payment What customers say Pura Vida FAQ Update history Sources

Other stores we’ve checked

Noonday50/100 · Proceed with cautionFair-trade, artisan-made fashion jewelry from Austin, Texas — a certified B Corp · Visit

Kendra Scott69/100 · Mostly reliableAustin fashion-jewelry brand since 2002: plated brass, sterling silver and lab-grown diamonds · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Shane Co.78/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit

Pura Vida policies at a glance

Return window	None without Checkout+; with it, 30 days from purchase (the refund policy page says 30 days for everyone)^2,3
Return shipping	'Free returns' on the refund policy page, for Checkout+ orders only per the FAQ; original shipping not refunded^2,3
Can't be returned	Every order without Checkout+; sale items and custom styles always^2,3
Refund	To the original payment method, for Checkout+ orders^2,3
Warranty	None; items that arrive damaged are replaced within 30 days^{1,2,3,4,5,6,7,8,9,10,11,12}
Resizing	Not offered; the refund policy allows exchanging a ring for a new size^2,3,5,7,12
Shipping	$5 in the US, free over $50; signature only on express; insurance not mentioned^2,3,17
Financing	An Afterpay page is linked in the footer⁶
Payment	Cards and PayPal (Shopify checkout)⁶
Company named on the site	Yes: Creative Genius, LLC d/b/a Pura Vida Bracelets, La Jolla, California^14,23

How Pura Vida scores

Identity & transparency	16 / 20 La Jolla address and four store addresses; Email and live chat; no phone support; Domain registered in 2010; Creative Genius, LLC d/b/a Pura Vida Bracelets; No one named on the site; the founders only in third-party sources
Purchase protection	3 / 25 No returns without the paid Checkout+ add-on (FAQ and product pages); Returns only with a paid add-on; No refund at all for an order without Checkout+; Refund policy page: free 30-day returns; FAQ and product pages: final sale without Checkout+; Every order is final sale without Checkout+; sale and custom pieces even with it; Paid under $50; package protection only in the paid Checkout+ add-on; No lost-parcel process
Warranty & aftercare	0 / 15 No warranty; only items damaged on arrival are replaced; No cleaning or repair service; Sells rings; no resizing (size exchanges only); No warranty to speak of
Product transparency	5 / 13 A ring tagged 'diamond' in its feed; no weight or quality given; Base metal and plating named; plating thickness not; Cubic zirconia, glass, turquoise and pearls named plainly; No diamonds or precious gemstones beyond small accent stones (doesn't apply); An ethical-factories statement, but no sourcing policy for materials
Payment safety	7 / 7 Cards and PayPal; Most products cost under $100 (product feed) (doesn't apply); Shopify
Reputation	1 / 15 3.7 from 45,249 reviews: under 4.0; Myrtle Beach store 3.6 from 37 reviews (no flagship named); B- rating, below A-; A non-delivery report and complaints about wrong items and shipping

Not scored because they don't apply to Pura Vida: appraisal, installments. The other 95 points are scaled to 100 (32 of 95).

The same rules apply to every store. How the Trust Score works

Who is behind Pura Vida

The site’s terms of use and privacy notice name Creative Genius, LLC d/b/a Pura Vida Bracelets^14,25, at 7514 Girard Ave, Ste 1 #933, La Jolla, California²³; legal notices go to 7979 Ivanhoe Ave., Suite 400, La Jolla¹⁴. The store’s standard Shopify privacy policy page still names Vera Bradley Designs, Inc. and its affiliates, Creative Genius among them²⁶, while Google results show a Yahoo Finance headline saying affiliates of CriticalPoint acquired Pura Vida from Vera Bradley, Inc.¹⁶.

The brand’s story began in 2010 with two friends on a surf trip in Costa Rica⁴; it says it still works with the same Costa Rican artisans and that everything it makes comes from partner factories in six countries⁴. It calls itself a certified B Corp that has donated over $5 million to good causes¹, and it has stores in La Jolla, Irvine, Myrtle Beach and Disney Springs¹⁵. The site names no founder or executive^2,4,6,15; third-party profiles name the founders as Griffin Thall, co-founder and CEO, and Paul Goodman²⁷. The domain was registered in July 2010²⁴.

All details we checked

Who runs the site (terms of use)	Creative Genius, LLC d/b/a Pura Vida Bracelets¹⁴
Privacy notice	Creative Genius LLC d/b/a Pura Vida Bracelets²⁵
Address (privacy notice and messaging terms)	7514 Girard Ave, Ste 1 #933, La Jolla, California 92037²³
Address for legal notices (terms of use)	7979 Ivanhoe Ave., Suite 400, La Jolla¹⁴
Checkout privacy policy	Still issued by Vera Bradley Designs, Inc. and affiliates, including Creative Genius LLC²⁶
Ownership (Yahoo Finance headline in Google)	Affiliates of CriticalPoint acquired Pura Vida from Vera Bradley, Inc.¹⁶
Origin	Started in 2010 by two friends on a surf trip in Costa Rica⁴
Who makes it	Costa Rican artisans; partner factories in six countries⁴
B Corp	Says it operates as a certified B Corp and has donated over $5 million¹
Retail stores	La Jolla (Westfield UTC), Irvine, Myrtle Beach and Disney Springs¹⁵
Owners or leadership	Not named on the site^2,4,6,15
Founders (third-party, Google snippets)	Griffin Thall (co-founder and CEO) and Paul Goodman²⁷
Domain registered	July 9, 2010²⁴

How to reach Pura Vida

Support is by email at [email protected]¹⁴ and live chat through the ‘Help’ link on the site¹⁴. There is no live phone support; the terms say a voicemail with your name and email gets a reply within 24 hours¹⁴.

All details we checked

Email	[email protected]¹⁴
Live chat	Through the 'Help' link on the site¹⁴
Phone	No live phone support; voicemail answered within 24 hours (no number given)¹⁴

Returns & exchanges

Pura Vida’s pages disagree about whether you can return anything. Its refund policy page offers free returns and exchanges on all products except a short list, within 30 days of the purchase date, refunded to your original payment method³. Its FAQ says returns and exchanges are available only to customers who bought Checkout+ at the time of their order, and that without it ‘all sales are final’²; the product pages we checked say the same¹, except an engraved ring’s page, which simply calls it final sale⁷. With Checkout+, you have 30 days from purchase, in the US and Canada².

Even with Checkout+, sale products and custom styles — engraved, personalized or bulk — are final sale^3,7, as are e-gift cards, and original shipping isn’t refunded². The site shows markdowns such as ‘Save 70%’ and ‘25% OFF Engravables’⁶. The refund policy lets you exchange a ring for a new size³, and an item that arrives damaged is replaced if you send a photo within 30 days³.

Buy Checkout+ or it's final sale
Product pages show a ‘Happiness guaranteed’ badge¹, and the refund policy page promises free returns and exchanges on all products with a few exceptions³. But the FAQ and product pages say orders without the paid Checkout+ add-on are final sale^1,2. We score the stricter version: a standard order can’t be returned. If you might send something back, add Checkout+ at checkout — and remember that sale and custom pieces are final either way³.

Check Pura Vida’s current return policy on puravidabracelets.com ↗

All details we checked

Refund policy page	Free returns and exchanges within 30 days of purchase, except sale, custom and a few other items³
Refunds	To the original payment method³
Return policy (FAQ)	Returns and exchanges only if you bought Checkout+ at checkout; otherwise all sales are final²
Product pages	Orders without Checkout+ are final sale; with it, 30 days from purchase¹
With Checkout+ (FAQ)	30 days from purchase, US and Canada²
Final sale (refund policy)	Sale products and custom styles (engraving, personalized, bulk)³
Engraved ring page	Final sale⁷
Never returnable (FAQ)	Checkout+ itself, e-gift cards, sustainable shipping; original shipping not refunded²
Sales on the site	Markdowns of 60–70% on packs; 25% off engravables⁶
Ring size	Exchange for a new size³
Damaged on arrival	Replacement if you send a photo within 30 days; no return needed³
Product-page badge	'Happiness guaranteed'¹

Shipping & delivery

Standard US shipping costs $5 and takes 5–7 business days; it’s free on orders over $50¹⁷. Orders usually leave the distribution center within 1–2 business days¹⁷. A signature is required only on express and expedited orders¹⁷, and we found no mention of shipping insurance^2,3,17. The paid Checkout+ add-on includes ‘package protection’, which the FAQ describes only for items that arrive damaged or break soon after wearing². If an order hasn’t arrived 7 business days after shipping, the FAQ says to contact support²; we found no lost-parcel process^2,3,17.

Check Pura Vida’s current shipping options on puravidabracelets.com ↗

All details we checked

US shipping	$5 standard, free over $50; 5–7 business days¹⁷
Dispatch	Usually leaves the distribution center within 1–2 business days¹⁷
Signature	Only on express and expedited orders¹⁷
Insurance	Not mentioned^2,3,17
Package protection	Part of the paid Checkout+ add-on: claims for items that arrive damaged or break soon after wearing²
Late parcels	Contact support if more than 7 business days have passed since shipping²
Lost parcels	No process described^2,3,17

Warranty & care

We found no warranty on Pura Vida’s pages^{1,2,3,4,5,6,7,8,9,10,11,12}, and its terms of use disclaim all warranties for its websites and services¹⁴. Items that arrive damaged are replaced within 30 days³; replacements don’t cover bracelets that were cut, shortened or re-burned, or items bought from other retailers². If a piece breaks soon after wearing, the FAQ offers a claim only to buyers of Checkout+². We found no resizing service^2,3,5,7,12; the care page suggests wiping jewelry with a soft, dry cloth⁵, and plated pieces aren’t waterproof or tarnish-proof¹².

Check Pura Vida’s current warranty terms on puravidabracelets.com ↗

All details we checked

Warranty	None described^{1,2,3,4,5,6,7,8,9,10,11,12}
Terms of use	Disclaims all warranties for its websites and services¹⁴
Damaged on arrival	Replacement if you send a photo within 30 days; no return needed³
Replacements (FAQ)	Not for bracelets that were cut, shortened or re-burned, or bought from other retailers²
Resizing	Not offered (size exchanges only)^2,3,5,7,12
Care	Care tips only: wipe with a soft, dry cloth; remove plated pieces before water⁵

What Pura Vida sells & what it costs

Its product feed is mostly bracelets and charms, with rings, necklaces, anklets, earrings, apparel and a bracelet club¹³. Prices are low: the Bermuda Pack is $25, on sale for $10¹, a demi-fine engravable ring is $40⁷, and its 24 Day Advent Calendar is $138¹³.

The jewelry pages we checked name their materials. String styles are described as waterproof and handwoven, using wax-coated string^1,9; plated pieces are brass with gold plating^8,12, and the demi-fine line is 18k gold plating over .925 sterling silver, or plain .925 sterling silver⁷. No page gives a plating thickness^{1,7,8,9,10,11,12,13}. Stones are named plainly: cubic zirconia, clear glass, ‘genuine turquoise chip beads’ and freshwater pearls^7,10,11,12.

Its feed also lists a ‘Diamond Wave Ring’ tagged ‘stone: diamond’¹³; we haven’t seen its product page, and neither the pages we read nor the feed give a diamond’s weight or quality^{1,7,8,9,10,11,12,13}. Pura Vida says everything it makes comes from partner factories that ethically employ workers⁴, but we found no policy on where its metals or stones come from^{1,2,4,6,7,8,9,10,11,12}.

All details we checked

What it sells (product feed)	Mostly bracelets and charms, plus rings, necklaces, anklets, earrings, apparel and a bracelet club¹³
Price: Bermuda Pack	$25, on sale for $10¹
Prices	Packs from $10 on sale; a demi-fine engravable ring $40; the advent calendar $138⁷
Priciest jewelry item (product feed)	24 Day Advent Calendar, $138¹³
String styles	Described as waterproof and handwoven¹
String bracelets	Waterproof, handwoven wax-coated string⁹
Plated pieces	Brass with gold plating⁸
Plated pieces (care note)	Not waterproof or tarnish-proof¹²
Demi-fine line	18k gold plating over .925 sterling silver, or .925 sterling silver⁷
Plating thickness	Not given^{1,7,8,9,10,11,12,13}
Stones: cubic zirconia	Named as cubic zirconia⁷
Stones: glass and crystal	Named as glass or crystal¹²
Stones: turquoise	'genuine turquoise chip beads'¹¹
Pearls	Freshwater pearls, size given¹⁰
Diamonds (product feed)	A 'Diamond Wave Ring' tagged 'stone: diamond'; its page not saved¹³
Diamond weight and quality	Not given on the pages we read or in the feed^{1,7,8,9,10,11,12,13}
Sourcing policy	No policy on metals or stones (only an ethical-factories statement)^{1,2,4,6,7,8,9,10,11,12}

Payment

The store runs on Shopify⁶; its checkout takes Visa, Mastercard, American Express, Discover and JCB, and PayPal⁶. A footer link leads to an Afterpay page⁶.

All details we checked

Cards (page code)	Visa, Mastercard, Amex, Discover, JCB⁶
PayPal (page code)	PayPal checkout enabled⁶
Afterpay	A footer link to an Afterpay page⁶
Checkout platform (page code)	Shopify⁶

What customers say

Trustpilot gives Pura Vida a TrustScore of 3.7, as Google shows it¹⁸, from 45,249 reviews¹⁸. Google’s listing for its Myrtle Beach store shows 3.6 from 37 reviews¹⁹; no store is named as a flagship¹⁵, so that is the rating we use. At the BBB it has a B- rating, with 50 complaints in the last 3 years and 2 in the last 12 months^20,28.

On Reddit, one buyer titled a post ‘Pura Vida just scammed me’, saying they received a 50% refund but still didn’t have the order²¹; another writes that Pura Vida ‘is not reliable when it comes to online orders’²², and a third never got a confirmation email for an order²⁹. Reviews on its own product pages mention shipping problems and wrong items over several orders and no way to reach a person¹, a bracelet that broke in the first week¹ and plating that ‘comes off super fast’⁷. Others are happy: one Reddit post is titled ‘Pura Vida – amazing customer service’³⁰.

All details we checked

Trustpilot TrustScore (Google result)	3.7¹⁸
Trustpilot reviews (Google snippet)	45,249¹⁸
Google (Myrtle Beach store)	3.6 from 37 reviews¹⁹
BBB (Google snippet)	B- rating; 50 complaints in 3 years, 2 in the last 12 months²⁰
BBB complaints page (Google snippet)	50 complaints in 3 years, 2 in the last 12 months²⁸
Reddit, r/puravidabracelets (Google snippet)	'Pura Vida just scammed me': a 50% refund, order still not received²¹
Reddit, r/puravidabracelets (Google snippet)	'not reliable when it comes to online orders'²²
Reddit, r/puravidabracelets (Google snippet)	No confirmation email after an order²⁹
Review on its own product page	Several orders with shipping issues and wrong items; no way to talk to a person¹
Reviews on its own product pages	A bracelet broke in the first week; plating wearing off a ring¹
Review on its own product page	'plating comes off super fast'⁷
Reddit, r/SubscriptionBoxes (Google result)	'Pura Vida – amazing customer service'³⁰

Linked from Pura Vida’s own website, so these are the brand’s real accounts.

Alternatives to Pura Vida

Noonday Collection — Fair-trade, artisan-made fashion jewelry from an Austin B Corp
Kendra Scott — Plated fashion jewelry with a free prepaid return label and a one-year warranty against manufacturing defects
Monica Vinader — Gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty

Pura Vida FAQ

Is Pura Vida legit?

It’s a real company — Creative Genius, LLC d/b/a Pura Vida Bracelets, in La Jolla, with four stores^14,15. But returns are possible only if you pay for Checkout+², we found no warranty^{1,2,3,4,5,6,7,8,9,10,11,12}, and its ratings are mediocre: 3.7 on Trustpilot and B- at the BBB^18,20.

Can you return Pura Vida bracelets?

Only if you added Checkout+ when you ordered: then you have 30 days from purchase, except for sale and custom pieces^2,3. Its refund policy page still describes free 30-day returns for everyone³; we score the stricter FAQ.

Do Pura Vida bracelets have a warranty?

We found no warranty^{1,2,3,4,5,6,7,8,9,10,11,12}. Items that arrive damaged are replaced within 30 days³, and a piece that breaks soon after wearing can be claimed only if you bought Checkout+².

Who owns Pura Vida Bracelets?

The site names Creative Genius, LLC d/b/a Pura Vida Bracelets¹⁴. Google results show a Yahoo Finance headline saying affiliates of CriticalPoint acquired Pura Vida from Vera Bradley, Inc.¹⁶; third-party profiles name Griffin Thall as co-founder and CEO²⁷.

Where is Pura Vida Bracelets located?

Its office is in La Jolla, California⁴, and the brand began in 2010 with two friends on a surf trip in Costa Rica⁴. It has stores in La Jolla, Irvine, Myrtle Beach and Disney Springs¹⁵.

Are Pura Vida bracelets made in Costa Rica?

Partly: it says it still works with the Costa Rican artisans it met at the start, and that everything it makes comes from partner factories in six countries⁴.

How long does Pura Vida take to ship?

Orders usually leave within 1–2 business days, and standard US shipping takes 5–7 business days; it costs $5, free over $50¹⁷.

Are Pura Vida bracelets waterproof?

Its string styles are described as waterproof¹; its plated pieces are not waterproof or tarnish-proof¹².

Do Pura Vida bracelets tarnish?

Its plated pieces are described as not tarnish-proof¹²; the demi-fine line comes in anti-tarnish sterling silver or 18k gold plating⁷. One review on its own site says the plating ‘comes off super fast’⁷.

How can I contact Pura Vida customer service?

By email at [email protected] or live chat¹⁴; it doesn’t offer live phone support¹⁴.

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

Nov 3, 2026 — First published, before our editor’s review. Every fact checked against puravidabracelets.com and the other sources listed below as they read that day.

About this review

Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.

Sources

All pages were read on Nov 3, 2026. Store policies change — check the store’s current terms before you buy.

Pura Vida

34/100 · Proceed with caution

Best for: Friendship string bracelets, charms and plated jewelry from La Jolla, California, since 2010

Visit Pura Vida

We may earn a commission. It never changes the score.

Other stores we’ve checked

Noonday50/100 · Proceed with cautionFair-trade, artisan-made fashion jewelry from Austin, Texas — a certified B Corp · Visit

Kendra Scott69/100 · Mostly reliableAustin fashion-jewelry brand since 2002: plated brass, sterling silver and lab-grown diamonds · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Shane Co.78/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit

How we check stores →

Pura Vida 34/100Affiliate linkVisit Pura Vida

Pura Vida: Trust Check

Best for

Not ideal for

What we like

Watch out for

Pura Vida policies at a glance

How Pura Vida scores

Who is behind Pura Vida

How to reach Pura Vida

Returns & exchanges

Shipping & delivery

Warranty & care

What Pura Vida sells & what it costs

Payment

What customers say

Official social profiles

Alternatives to Pura Vida

Pura Vida FAQ

How we score stores

Update history

Sources