Is Shop LC legit? Our verdict
A TV and online shopping channel in Austin, Texas, part of Vaibhav Global, selling mostly low-priced gemstone jewelry — with a named company, support around the clock and stone treatments listed in its product specifications, but a return-label fee its 'free returns' badges don't mention, no refunds on anything bought during a clearance event, no warranty unless you buy a plan, and few lab reports for its larger diamonds.
Visit Shop LCThe bottom line. Shop LC is run by Shop LC Global Inc.5, part of Vaibhav Global Ltd.6,7, from 100 Michael Angelo Way in Austin, Texas4; it was formerly called Liquidation Channel and The Jewelry Channel8, and its current domain dates from 20149. Customer care answers by phone, email and chat around the clock10, checkout runs on Shopify with cards and PayPal2,4, and its product specifications list each stone’s treatment, such as fissure filling, heating or dyeing3,11. It scores in the ‘caution’ range because its returns policy deducts a label fee of $6.49 to $10.49 from refunds while its badges promise ’30 Days Free Return’2,10; everything bought during a clearance event is final sale, and a fall clearance was running when we checked2,4; there’s no warranty unless you buy a Secure Shield plan4; shipping insurance isn’t mentioned4,6,10,12; and most larger lab-grown diamonds carry only the store’s own grades1. Trustpilot shows 4.3 stars, from a summary of 12,442 reviews13,14; complaints elsewhere are mostly about slow shipping and refunds15,16.
What we like
- A named company, Shop LC Global Inc., part of the Vaibhav Global group, with an Austin address4,5,6
- Phone, email and live chat, with customer care 24/710
- 30 days from dispatch to return a piece for a refund to your card2
- Product specifications list each stone’s treatment — fissure filling, heat, dyeing — and moissanite as lab-created3,11,17
- Lab-grown diamonds and simulants are named as such1,18
- Cards, PayPal and Shop Pay on a Shopify checkout; free shipping over $502,4,12
- Trustpilot: 4.3 stars, from a summary of 12,442 reviews13,14
Watch out for
- ’30 Days Free Return’ badges, but a $6.49–$10.49 label fee and the original shipping are deducted from refunds2,10
- Auction and clearance items, and everything bought during a clearance event, are final sale — and a fall clearance was running when we checked2,4
- No warranty without a paid Secure Shield plan, $15 to $210 per item4
- Shipping insurance, signature and lost-parcel handling aren’t mentioned4,6,10,12
- Most larger lab-grown diamonds carry only the store’s own color and clarity grades; IGI or SGL certificates on some1
- Prices are shown as up to 89% off an estimated retail value19
- Complaints about slow shipping and refunds given only under pressure15,16,20
On this page
At a glanceTrust Score breakdownWho is behind Shop LCHow to reach Shop LCReturns & exchangesShipping & deliveryWarranty & aftercareWhat Shop LC sells & what it costsPayment & financingWhat customers sayShop LC FAQUpdate historySourcesOther stores we’ve checked
Shop LC policies at a glance
| Return window | 30 days from dispatch (the policy says Shop LC must receive it by then; its steps say ship it by then)2 |
|---|---|
| Return shipping | $6.49–$10.49 label fee taken from the refund (none for damaged or defective items), or your own label2 |
| Can't be returned | Online Auction and Clearance items, anything bought during a clearance event, resized or personalized pieces2 |
| Refund | To your card or as store credit, minus the label fee and original shipping; about 2 weeks to process2 |
| Warranty | None without a plan; Secure Shield 2-year plan from $15 per item4 |
| Resizing | Not offered; resized rings can't be returned2,4,6,12,21,22 |
| Shipping | $3.99 per item standard (5–7 business days), free over $50; US and Canada only; insurance not mentioned4,6,10,12 |
| Financing | BudgetPay, Shop LC's own interest-free monthly payments19 |
| Payment | Visa, Mastercard, Amex, Discover, Diners Club, PayPal, Apple Pay, Google Pay, Shop Pay (Shopify checkout)2,4 |
| Company named on the site | Yes: Shop LC Global Inc. d/b/a Shop LC, part of Vaibhav Global Ltd.5,6 |
How Shop LC scores
| Identity & transparency | 18 / 20 100 Michael Angelo Way, Austin, Texas; Phone, email and live chat; Domain registered in 2014; Shop LC Global Inc. named in its privacy policy; President named only in a Vaibhav Global presentation |
| Purchase protection | 10 / 25 30 days from dispatch; Label fee of $6.49 to $10.49 deducted from the refund; Full refund apart from the label fee and original shipping; no restocking fee; 'Free returns' badges vs a label fee; 'receive within 30 days' vs 'ship within 30 days'; Everything bought during a clearance event is final, and one was running; Insurance not mentioned; No word on what happens to a lost parcel |
| Warranty & aftercare | 0 / 15 'No Warranty' without a paid plan; Repairs and re-plating only with a paid plan; Sells rings; no resizing service; No warranty to speak of |
| Product transparency | 7 / 15 Most larger lab-grown diamonds graded only by the store; IGI or SGL on some; Karat without alloy, plating without thickness; Natural, lab-grown and simulated stones named; treatments listed; 'Certified & Appraised' pieces; the appraiser isn't named; No Kimberley Process or recycled-metal policy |
| Payment safety | 7 / 7 Cards and PayPal; Half of its products cost $39.99 or less (doesn't apply); Shopify |
| Reputation | 7 / 15 4.3 stars, 12,442 reviews; No store listing: online store, so these points go to Trustpilot (4.3); Accredited, 50 complaints in a year; grade not yet checked; Recurring complaints about slow shipping and refunds |
Not scored because they don't apply to Shop LC: installments. The other 97 points are scaled to 100 (49 of 97). We are still checking Shop LC's BBB grade; the score will be updated when that's done.
The same rules apply to every store. How the Trust Score works
Who is behind Shop LC
Shop LC’s privacy policy names the company as Shop LC Global Inc. d/b/a Shop LC5. The site says it’s part of Vaibhav Global Ltd. (VGL), which it describes as a publicly traded, vertically integrated company6; a VGL press release calls Shop LC a wholly owned subsidiary7. According to the about page, VGL was founded in 1980 as a gemstone manufacturer, began selling directly to the public in the UK in 2006 and in the US in 2007, and moved into home, fashion and beauty in 20176. Wikipedia describes Shop LC as an American cable television shopping channel based in Austin, Texas, formerly known as Liquidation Channel and The Jewelry Channel8.
Shop LC says its jewelry is cut, set and finished in its own factories6, including a factory in Jaipur certified Gold by the Indian Green Building Council21. Its address is 100 Michael Angelo Way, Suite 400, in Austin, Texas, and returns go to Suite 400D at the same address2,4. The shoplc.com domain dates from October 20149. The pages we read name no executives4,5,6,10; a Vaibhav Global presentation names Amit Agarwal as President of Shop LC, US23.
All details we checked
| Legal entity (privacy policy) | Shop LC Global Inc. d/b/a Shop LC5 |
|---|---|
| Parent company (on the site) | Part of Vaibhav Global Ltd. (VGL), which the site calls publicly traded6 |
| Parent company (VGL press release) | A wholly owned subsidiary of Vaibhav Global Ltd.7 |
| History (about page) | VGL founded 1980; selling direct in the UK from 2006 and the US from 2007; home, fashion and beauty from 20176 |
| Former names (Wikipedia) | Formerly Liquidation Channel and The Jewelry Channel; a TV shopping channel based in Austin, Texas8 |
| Manufacturing | Says it designs and makes its jewelry in its own factories, including a factory in Jaipur6 |
| Factory | A 'green factory in Jaipur' with IGBC Gold status21 |
| Address | 100 Michael Angelo Way Suite 400, Austin, TX 78728 (returns: Ste 400D)4 |
| Returns address | Shop LC, Attn: Returns Department, 100 Michael Angelo Way Ste 400D, Austin, TX 787282 |
| Domain registered | October 4, 20149 |
| Leadership on the site | Not named on the pages we read4,5,6,10 |
| Leadership (third-party) | A Vaibhav Global presentation names Amit Agarwal as President of Shop LC, US23 |
| Years in business (home page) | '19+ Years In business'4 |
How to reach Shop LC
Shop LC’s customer care team says it’s there 24/7/36510, by phone at +1-877-899-0078, by email at [email protected] and through the live chat on its contact page10.
All details we checked
| Phone | +1-877-899-007810 |
|---|---|
| [email protected]10 | |
| Chat | Live chat on the contact page10 |
| Hours | Customer care 24/7/36510 |
Returns & exchanges
Shop LC must receive a return within 30 days of the dispatch date for a refund — although the step-by-step instructions on the same page say to ship it within 30 days of dispatch2; returns that arrive outside the window are rejected2. Pieces must come back clean, unused and in their original packaging, with any certificates and appraisals2. Shop LC replaces only the exact same item or refunds it, so you can’t exchange a piece for a different one2.
You can use the return label that came with your order, but a fee of $6.49 (up to 5 lb), $8.49 or $10.49 is deducted from your refund; or you can send the parcel yourself with a carrier of your choice2. The refund is the order total minus the label fee and the original shipping and handling, which is refunded only if the Returns Department finds a manufacturing defect; damaged or defective items aren’t charged the label fee2. The money goes back to your card, or to store credit if you prefer, and US refunds take about 2 weeks to process2. Returns damaged or lost on the way back aren’t refunded2.
Everything bought through the Online Auction and Clearance sections of the site, and during any Clearance Event, is final and non-refundable, unless it’s defective or damaged2 — and when we checked, the home page was counting down a ‘Biggest Fall Clearance’2,4. Resized or personalized pieces can’t be returned either2.
Shop LC’s page footers and product pages promise ’30 Days Free Return’ and ’30-Day Free Returns’, and the home page says ‘Full refund, hassle-free’4,10,21. Its returns policy, though, deducts a label fee of $6.49 to $10.49 and the original shipping from your refund2, and makes anything bought during a clearance event final2. We score the policy’s terms. Before buying in a sale, check whether a clearance event is on.
Check Shop LC’s current return policy on shoplc.com ↗
All details we checked
| Return window (returns policy) | Shop LC must receive the item back within 30 days of the dispatch date2 |
|---|---|
| Return window (same page, steps) | Ship your return within 30 days of the dispatch date2 |
| After 30 days | Returns outside the 30-day window are rejected2 |
| Condition | Clean, unused, in original packaging, with certificates and appraisals2 |
| Exchanges | Only the exact same item, or a refund2 |
| Return label fee | $6.49 up to 5 lb, $8.49 to 10 lb, $10.49 above, deducted from the refund2 |
| Your own label | Or send it yourself with a carrier of your choice2 |
| Refund amount | Full amount minus the return label fee and original shipping and handling; no label fee on damaged or defective items2 |
| Original shipping | Not refunded unless the Returns Department finds a manufacturing defect2 |
| Refund method | Back to the original card, or store credit if you prefer2 |
| Refund processing (US) | 2 weeks2 |
| Returns lost in transit | No refund for returns damaged or lost on the way back2 |
| Final sale | Online Auction and Clearance items, and everything bought during any Clearance Event2 |
| Clearance countdown (home page) | 'BIGGEST FALL CLEARANCE! Ends in:'4 |
| Clearance event on the site | 'Biggest Fall Clearance' banner on the home page and policy pages2 |
| Altered pieces | Personalized or altered pieces, such as a resized ring, can't be returned2 |
| Defective on arrival | Full refund if found defective within 30 days, before being worn2 |
| Badge on every page | '30 Days Free Return'10 |
| Product pages | '30-Day Free Returns'21 |
| Home page | '30 Day Returns — Full refund, hassle-free'4 |
Shipping & delivery
Shop LC ships to the US and Canada, but not to Puerto Rico or other US territories12. In the US, standard shipping takes 5–7 business days and costs $3.99 per item, and expedited shipping takes 2–4 business days for $9.9912; orders above $50 ship free12. You get a tracking number by email the day your order ships12, and an order that can’t be shipped is refunded in full12.
We found no mention of shipping insurance or a signature4,6,10,12, and the shipping policy doesn’t say what happens to a lost parcel — only that you should contact customer service if it hasn’t arrived by the last estimated day4,10,12.
Check Shop LC’s current shipping options on shoplc.com ↗
All details we checked
| Where it ships | The US and Canada, not Puerto Rico or other US territories12 |
|---|---|
| US shipping | Standard 5–7 business days, $3.99 per item; expedited 2–4 business days, $9.9912 |
| Free shipping | On orders above $5012 |
| Tracking | Shipping confirmation with a tracking number12 |
| Order that can't be shipped | Full refund12 |
| Insurance or signature | Not mentioned4,6,10,12 |
| Order not arrived | Contact customer service after the last estimated day12 |
| Lost or stolen parcels | What Shop LC does about a lost parcel isn't said4,10,12 |
Warranty & aftercare
Without a protection plan, there is no warranty: the plan comparison on Shop LC’s site lists ‘No Warranty’ next to its Secure Shield Warranty4. Within the 30-day return window, a piece that arrives defective is refunded in full2; the returns FAQ counts loose or lost stones as a manufacturing defect after wear, and dents, scratches, chips and dullness as normal wear2, but returns after 30 days are rejected2.
Secure Shield is a 2-year plan covering accidental damage and everyday wear, with repairs and free round-trip shipping4 — broken chains and clasps, bent prongs and re-plating among them4. In the page code it costs $15 for items up to $99.99, $20 up to $499.99, $65 up to $1,999.99 and $210 above that4. We found no resizing service2,4,6,12,21,22, and resized rings can’t be returned2.
Check Shop LC’s current warranty terms on shoplc.com ↗
All details we checked
| Warranty without a plan | The plan comparison lists 'No Warranty' next to the paid Secure Shield plan4 |
|---|---|
| Defective on arrival | Full refund if found defective within 30 days, before being worn2 |
| Defects after wear (returns FAQ) | Loose or lost stones count as a manufacturing defect; dents, scratches, chips and dullness are wear and tear2 |
| Secure Shield | A 2-year plan covering accidental damage and everyday wear, with repairs and round-trip shipping4 |
| Secure Shield repairs | Broken chains and clasps, prongs, re-plating, earring posts, dents, ring bands4 |
| Secure Shield price (page code) | $15 for items up to $99.99, $20 to $499.99, $65 to $1,999.99, $210 above4 |
| Resizing | No resizing service on the pages we read2,4,6,12,21,22 |
What Shop LC sells & what it costs
The first 2,000 products in Shop LC’s feed are mostly rings, necklaces, bracelets, jewelry sets and earrings, alongside loose gemstones, home goods, handbags and beauty products1; it also sells household items such as a seated walking cane24. Half of those products cost $39.99 or less, and loose tanzanites reach $9,999.991; the home page has a whole section under $104. Every product page we read showed its price against an ‘Est. Ret Val’: a loose tanzanite at $9,999.99 is ‘89% Off’ an estimated $89,999.99, and a $14.99 ring is set against $79.9919,25.
Stones are named plainly: lab-grown diamonds as ‘Lab Grown Diamond’18, simulants as ‘Simulated Diamond’ or ‘Swarovski Crystal’1, and moissanite as lab-created in the specifications17. Each product’s specification tab gives every stone’s treatment — ‘Fissure Filling’ for purple sapphires, ‘Heat’ for pink sapphires, ‘Dyeing’ for a black jade3,11 — and some product names carry it too, such as ‘Niassa Ruby (FF)’1. The name of the 10K gold purple sapphire ring we read doesn’t mention the filling; only its specification does21. One jade ring page describes the piece as ‘Dyed Green Jade … 42.58 ctw’ in one heading and ‘Black Jade(D) … 33.10 ctw’ in the next11.
The natural diamonds on the pages we read are small accents of I2 clarity, with their carat weight given21. Some lab-grown diamond pieces are sold as ‘IGI Certified’ or with an ‘SGL Certificate’1, but other 1-carat lab-grown solitaires are listed in the product feed with only color and clarity grades and no lab1. Some pieces are sold as ‘Certified & Appraised’1, and the about page promises gemstones ‘independently checked and certified’6, but the pages we read don’t say who certifies or appraises them2,4,6,19,21,26.
Each specification names the metal: ‘925 Sterling Silver’ with ’18K Vermeil Yellow Gold’ plating, gold by karat such as ’10K Yellow Gold’, while ‘Platinum Bond’ turns out to be brass with a platinum e-coating17,21,27. We found no plating thickness3,11,17,21,22,27, and some pieces are described only as ‘Silvertone’ or ‘Goldtone’1. Shop LC speaks of ‘direct sourcing, done responsibly’6, but we found no Kimberley Process or recycled-metal policy4,6,21,26.
All details we checked
| What it sells (product feed) | Mostly rings, necklaces, bracelets, sets and earrings, plus loose gemstones, home goods, handbags, beauty and clothing1 |
|---|---|
| Not only jewelry | Also sells household goods such as a seated walking cane24 |
| Prices (product feed) | Up to $9,999.99 for a loose tanzanite; half of the first 2,000 products cost $39.99 or less1 |
| Under $10 (home page) | A section of pieces under $104 |
| 'Estimated retail value' pricing | Prices are shown against an 'Est. Ret Val' several times higher: a 20-carat tanzanite at $9,999.99 vs $89,999.9919 |
| 'Estimated retail value' on a $14.99 ring | $14.99 against an 'Est. Ret Val' of $79.9925 |
| Lab-grown diamonds | Named 'Lab Grown Diamond', with treatment codes such as (IR)18 |
| Simulants | Sold as 'Simulated Diamond' or 'Swarovski Crystal'1 |
| Moissanite in the specifications (page code) | 'Lab Created'17 |
| Treatments in the specifications (page code) | Purple sapphires: 'Fissure Filling'; pink sapphires: 'Heat'; moissanite: 'Lab Created'3 |
| Dyed jade (page code) | 'Dyed Black Jade', treatment 'Dyeing'11 |
| Fissure-filled rubies | Marked '(FF)' in the product name1 |
| Fissure filling only in the specifications | The purple sapphire's name doesn't mention the filling; only the specification tab does21 |
| Same ring, specification tab (page code) | Purple sapphire, treatment 'Fissure Filling'21 |
| One page, two descriptions | A ring page titled 'Dyed Green Jade … 42.58 ctw' and 'Black Jade(D) … 33.10 ctw'11 |
| Natural diamonds | Mostly small accent diamonds of I2 clarity, with carat weight given21 |
| Graded by a named lab | Some lab-grown diamond pieces are sold as IGI Certified or with an SGL certificate1 |
| Graded by the store only | Other 1-carat lab-grown solitaires carry only color and clarity grades, with no lab named1 |
| Appraisals | Some pieces are sold as 'Certified & Appraised'; who appraises them isn't named1 |
| Certified gemstones (about page) | 'Genuine stones, independently checked and certified', lab not named6 |
| Who appraises or certifies | Not named on the pages we read2,4,6,19,21,26 |
| Metal (page code) | '925 Sterling Silver' with '18K Vermeil Yellow Gold' plating; no plating thickness17 |
| Gold (page code) | Karat only, e.g. '10K Yellow Gold'21 |
| 'Platinum Bond' (page code) | Brass with a platinum e-coating27 |
| Plating thickness | Not given in the specifications we read3,11,17,21,22,27 |
| Vague metals | Some pieces are only 'Silvertone' or 'Goldtone'1 |
| Sourcing | 'Direct sourcing, done responsibly'; no Kimberley Process or recycled-metal policy found6 |
| Kimberley Process, recycled metals | Not mentioned4,6,21,26 |
Payment & financing
Checkout runs on Shopify4 and takes American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay and Visa2. BudgetPay, Shop LC’s own plan, splits a purchase into interest-free monthly payments19; if you return a BudgetPay item, you’re refunded the payments already made, and those orders can’t be refunded as store credit2. Installments don’t count toward the score here, because half of its products cost $39.99 or less1.
All details we checked
| Checkout platform (page code) | Shopify4 |
|---|---|
| Payment methods | Amex, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Visa2 |
| BudgetPay | Shop LC's own interest-free monthly payments19 |
| BudgetPay returns | Refunds of posted payments; no store credit2 |
What customers say
We found no Shop LC store, and Google’s panel for the company shows only a phone number28, so we count it as an online store and move its Google points to Trustpilot. Google shows Trustpilot’s page for shoplc.com at 4.3 stars13, and Trustpilot’s summary there covers 12,442 reviews14; Shop LC’s about page quotes ‘★ 4.6 Google · ★ 4.4 Trustpilot’6. The BBB lists Shop LC as accredited, with 200 complaints in the last 3 years and 50 in the last 12 months29; we’re still checking its BBB grade by hand.
Reviews are split. On Trustpilot, a long-time buyer says they have never had a problem30, while another received earrings with stones missing31. On Reddit, a buyer complains that expedited orders didn’t ship within two weeks and that refunds came only under pressure15; in a Facebook group, a shopper says parcels started arriving a month later after a carrier change20; and on Google Customer Reviews, one calls it the worst online shopping experience they’ve had16. PissedConsumer, under the old Liquidation Channel name, shows 3.2 from 186 reviews, citing pricing, delivery and return issues32. On the PriceScope forum, a shopper notes that Shop LC doesn’t appear to offer 360° videos or individual reports for its lab-grown diamonds33, and on Reddit another wonders whether its prices are real deals34.
All details we checked
| Google business listing | Google's panel for Shop LC shows a phone number, no rating or store28 |
|---|---|
| Trustpilot (star rating Google shows) | 4.313 |
| Trustpilot reviews | 12,442 reviews in the summary Google shows14 |
| Ratings the store quotes | '★ 4.6 Google · ★ 4.4 Trustpilot'6 |
| BBB | Accredited; 200 complaints in 3 years, 50 in the last 12 months29 |
| Trustpilot review | A long-time buyer with no problems30 |
| Trustpilot review | Earrings arrived with missing stones31 |
| Reddit (r/Moissanite) | Expedited orders not shipped in two weeks; refunds only under pressure15 |
| Facebook fan group | Packages started arriving a month later after a carrier change20 |
| Google Customer Reviews | A buyer calls it the worst online shopping experience; refunds for damaged items16 |
| PissedConsumer (as Liquidation Channel) | 3.2 from 186 reviews; pricing, delivery and return issues32 |
| PriceScope forum | No 360° videos or individual reports for its lab-grown diamonds33 |
| Reddit (r/jewelry) | A shopper unsure whether its discounts are real deals34 |
Official social profiles
Linked from Shop LC’s own website, so these are the brand’s real accounts.
Alternatives to Shop LC
- JTV — Another TV gemstone seller, with a named company and treatments listed for every stone
- Effy Jewelry — Gemstone and diamond jewelry with a free return label and a warranty that becomes lifetime after registration
- Gemondo — Natural gemstones in sterling silver and 9ct gold, with 30-day returns and a 2-year warranty
Shop LC FAQ
Is Shop LC legit?
Yes, it’s a real company: Shop LC Global Inc., part of Vaibhav Global, based in Austin, Texas, and formerly called Liquidation Channel4,5,6,8. Trustpilot shows 4.3 stars from a summary of 12,442 reviews13,14. Our score is held back by a return-label fee, final-sale clearance purchases and no warranty without a paid plan2,4.
Who owns Shop LC?
Vaibhav Global Ltd. (VGL): Shop LC says it’s part of the VGL group, and VGL calls it a wholly owned subsidiary6,7. The company named in its privacy policy is Shop LC Global Inc.5
Where is Shop LC located?
At 100 Michael Angelo Way, Suite 400, Austin, Texas 787284. It says its jewelry is made in its own factories, including a factory in Jaipur6,21.
Is Shop LC jewelry real?
Its product specifications name the metal and each stone with its treatment: sterling silver with vermeil plating, gold by karat, natural diamonds of I2 clarity, and lab-grown diamonds and simulants named as such1,3,17,18,21. ‘Platinum Bond’ pieces are brass with a platinum coating, and some pieces are only ‘Goldtone’ or ‘Silvertone’1,27.
What is Shop LC's return policy?
30 days from the dispatch date, for a refund to your card or store credit2. A label fee of $6.49 to $10.49 and the original shipping are taken off the refund2. Auction and clearance items, anything bought during a clearance event, and resized pieces are final2. Returns go to 100 Michael Angelo Way Ste 400D, Austin, TX2.
How long does Shop LC take to ship?
In the US, standard shipping takes 5–7 business days for $3.99 per item and expedited 2–4 business days for $9.99; orders above $50 ship free12. It ships to the US and Canada only12.
How long has Shop LC been in business?
Shop LC says it has been in business for ’19+ Years’; it began selling in the US in 2007, and its parent, VGL, was founded in 19804,6.
What is Shop LC's customer service number?
+1-877-899-0078, staffed 24/7/365; you can also email [email protected] or use the live chat10.
How we score stores
The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.
90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.
Update history
- Nov 3, 2026 — First published, before our editor’s review. Every fact checked against shoplc.com and the other sources listed below as they read that day.
Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.
Sources
All pages were read on Nov 3, 2026. Store policies change — check the store’s current terms before you buy.
- Shop LC's product feed (products.json on shoplc.com, the first 2,000 products)
- Shop LC — Return Policy
- Shop LC — product page: D'Joy Premium Madagascar Purple Sapphire and Multi Gemstone 1.10 ctw The Royal Medallion Ring in 18K Vermeil Yellow Gold Over Sterling Silver (Size 6.0)
- Shop LC — home page
- Shop LC — Privacy Policy
- Shop LC — About Shop LC — Your Online Home Shopping Destination
- prweb.com: Home shopping channel extends reach in German market … — Google result snippet, Nov 3, 2026
- en.wikipedia.org: Shop LC — Google result snippet, Nov 3, 2026
- Domain registration record (RDAP)
- Shop LC — Shop LC Contact Us – 24/7 Customer Care Support
- Shop LC — product page: D'Joy Black Jade(D), Pink Mother Of Pearl Carved Flower and Multi Gemstone 33.10 ctw Ring in 18K YG Plated Sterling Silver (Size 10.0)
- Shop LC — Shop LC's Shipping and Delivery Policy
- trustpilot.com: Shop LC Reviews | Read Customer Service … — Google result snippet, Nov 3, 2026
- trustpilot.com: Shop LC Reviews | Read Customer Service … — Google result snippet, Nov 3, 2026
- reddit.com: Did anyone ever purchase moissanite from ShopLC … — Google result snippet, Nov 3, 2026
- customerreviews.google.com: Shop LC — Google result snippet, Nov 3, 2026
- Shop LC — product page: D'Joy Premium Madagascar Purple Sapphire and Moissanite 0.65 ctw The Palace Affair Ring in 18K Vermeil Yellow Gold Over Sterling Silver (Size 5.0)
- Shop LC — product page: Luxuriant Lab Grown Green Diamond (IR) SI 0.15 ctw Infinity Elegance Hoop Earrings in Rhodium Over Sterling Silver
- Shop LC — product page: AAAA Tanzanite (Oval Free Size) 20.00 ctw
- facebook.com: ShopLC Rocks! — Google result snippet, Nov 3, 2026
- Shop LC — product page: AAA Madagascar Purple Sapphire and Diamond I2 1.30 ctw The Duchess Grace Ring in 10K Yellow Gold (Size 6.0)
- Shop LC — product page: D'Joy Premium Madagascar Purple Sapphire and White Zircon 1.40 ctw Men's Ring in 18K Vermeil Yellow Gold Over Sterling Silver (Size 10.0)
- nsearchives.nseindia.com: VAIBHA V GLOBAL LIMITED — Google result snippet, Nov 3, 2026
- Shop LC — product page: Livmore Multifunctional Seated Walking Cane with Light & Alarm (2xAAA Not Included)
- Shop LC — product page: Black Mother of Pearl Ring in ION Plated Black Stainless Steel (Size 7)
- Shop LC — product page: Luxoro 10K White Gold Premium Kagem Zambian Emerald, White Diamond (I2) (0.50 cts) Ring (Size 4.0) 2.00 ctw
- Shop LC — product page: EverTrue Thai Black Spinel 3.75 ctw Cross Bypass Ring in Platinum Bond (Size 10.0)
- Google search: shop lc
- bbb.org: Complaints – Shop LC — Google result snippet, Nov 3, 2026
- au.trustpilot.com: Shop LC Reviews | Read Customer Service … — Google result snippet, Nov 3, 2026
- ca.trustpilot.com: Shop LC Reviews | Read Customer Service … — Google result snippet, Nov 3, 2026
- liquidation-channel.pissedconsumer.com: 186 Liquidation Channel Reviews | liquidationchannel.com … — Google result snippet, Nov 3, 2026
- pricescope.com: Shoplc.com………….LGD, What am I missing? — Google result snippet, Nov 3, 2026
- reddit.com: is shoplc actually good deals or just marketing : r/jewelry — Google result snippet, Nov 3, 2026