Allurez Review: Is Allurez Legit? Trust Check (November 2026)

Q: Is Allurez legit?

Allurez says it was founded in 2010, it publishes a New York address and shows pieces in a Manhattan showroom by appointment, and it has been BBB accredited since 2011. Our score is held back by its return terms — you pay for an insured return, and its terms reserve a restocking fee — by a warranty that excludes resizing and lost stones, by the missing company name and by a 3.5 rating on Trustpilot.

Q: Where is Allurez located?

Its terms give 36 W 47th St., New York, NY 10036, and its Google listing is at 48 W 48th St. Allurez says it has no brick-and-mortar store; you can see pieces in its Manhattan showroom by appointment, and its jewelers work in its New York factory.

Q: What do Allurez reviews and complaints say?

Ratings are mixed: 3.5 out of 5 on Trustpilot, 4.6 from 52 reviews on Google, and 4.5 from 250 on WeddingWire. The BBB lists 52 complaints in three years; on Reddit, buyers describe an engagement ring that arrived damaged and two months late, and a lack of updates while a piece was being made.

By the Trusted Jewelries team · Published Nov 2, 2026 · Updated Nov 2, 2026 · Facts checked Nov 2, 2026 · How we check stores

52Trust Score

Proceed with caution

See the breakdown

Is Allurez legit? Our verdict

An online jeweler founded in 2010, with a New York factory, free insured US shipping, a one-year defect warranty and Affirm or Klarna financing — but you pay for and insure your own return, its terms reserve a restocking fee the return policy doesn't mention, resizing and lost stones aren't covered, and no company is named behind the brand.

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Best for

Buyers who want a diamond or gemstone piece shipped free and insured, paid over time, with a Manhattan showroom to visit by appointment^1,2,3

Not ideal for

Anyone who may want to return a custom ring for a refund: Design Your Own pieces are exchange-only at best^4,5
Shoppers who want free returns or free resizing^4,6

The bottom line. Allurez says it was founded in 2010 by a man it names only as Raphi⁷; its terms give an address at 36 W 47th St. in New York⁵, and it sells online, with a Manhattan showroom you can visit by appointment³. US orders ship free and insured^1,3, with a signature on most orders¹, and you can pay by card, PayPal, Affirm or Klarna^2,3. Eligible purchases get a free one-year limited warranty against manufacturing defects⁶. It scores in the ‘caution’ range mostly on returns and aftercare. You have 30 days from shipment to get an unused piece back to its office⁴, but you pay for an insured return and the original shipping isn’t refunded⁴, and its terms reserve the right to charge a restocking fee that the return policy doesn’t mention^3,4,5,8. Design Your Own pieces can only be exchanged⁴, the warranty excludes resizing and lost stones⁶, and none of the pages we read names a company behind the brand^{1,3,4,5,7,8,9,10,11}. Trustpilot shows 3.5 out of 5¹² and its Google listing 4.6 from 52 reviews¹³; the complaints we found include an engagement ring that arrived damaged and two months late^14,15.

What we like

Free, insured shipping on every US order, with a signature on most orders¹
A free one-year warranty against manufacturing defects, with longer plans for sale^6,16
Cards, PayPal, Affirm, Klarna, Shop Pay Installments and an interest-free layaway plan^2,3
Lab-grown diamonds, lab-created stones, moissanite and natural stones are named as such in listings^16,17,18
Phone, text, email and live chat; a published New York address and a showroom by appointment^3,5,9,19
Domain registered in 2010, the year it says it was founded^7,20
Supports the Kimberley Process against conflict diamonds³

Watch out for

You pay for return shipping and must insure it; the original shipping cost isn’t refunded, even on free-shipping orders⁴
Its terms reserve the right to charge a restocking fee, which the return policy doesn’t mention^3,4,5,8
Design Your Own pieces are exchange-only under the return policy and ‘non-returnable’ under the terms; engraved, custom-made and clearance pieces can’t be refunded^4,5
The warranty page excludes resizing and lost stones, although product pages say the warranty covers ‘free ring sizing’ and missing stones^6,16
No company name behind the brand on its site; the founder is named only as Raphi^{1,3,4,5,7,8,9,10,11}
Its terms send disputes to arbitration and say you’ll pay its attorneys’ legal fees in a claim⁵
Trustpilot 3.5 out of 5; complaints about damaged, late or tarnished pieces^12,14,15,21

How we checked Allurez. On Nov 2, 2026 we read 33 pages of Allurez’s website — policies, FAQ, terms, warranty and contact pages, and saved a copy of each. All 100 facts in this review come from those copies or from the other sources listed at the end, and each one was checked against its saved source before publishing. We also looked at the domain registration record, Trustpilot, BBB and Reddit.

On this page

At a glance Trust Score breakdown Who is behind Allurez How to reach Allurez Returns & exchanges Shipping & delivery Warranty & aftercare What Allurez sells & what it costs Payment & financing What customers say Allurez FAQ Update history Sources

Other stores we’ve checked

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Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Grown Brilliance76/100 · TrustworthyLab-grown diamond engagement rings and fine jewelry, online or in its stores · Visit

Plum Diamonds73/100 · Mostly reliableLab-grown diamond engagement rings from Chicago, made in its own workshops, with free lifetime care · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

Allurez policies at a glance

Return window	30 days from the original shipment date; the return must reach its office within that time⁴
Return shipping	Paid by you, insured and tracked; the original shipping cost isn't refunded⁴
Can't be returned	Engraved, custom-made and clearance items, contoured wedding bands, appraisals, gift cards, layaway deposits; Design Your Own pieces, loose diamonds over 4 carats and Cuban links exchange only^4,8
Refund	To the original payment method within 7 business days of approval; $300 off per missing diamond certificate; a restocking fee reserved in the terms^4,5
Warranty	Free one-year limited warranty against manufacturing defects; 2-year, 10-year and lifetime plans sold separately^6,16
Resizing	Case by case, charges may apply; not covered by the warranty⁶
Shipping	Free and insured in the US; signature on most orders¹
Financing	Affirm, Klarna, Shop Pay Installments, Flex Pay by Upgrade, PayPal Credit; layaway with 10% down and 365 days to pay^2,3,16
Payment	Visa, Mastercard, Amex, Discover, PayPal, Apple Pay, Amazon Checkout; also wire, check and money order³
Company named on the site	No: the brand name only; address 36 W 47th St., New York^{1,3,4,5,7,8,9,10,11}

How Allurez scores

Identity & transparency	12 / 20 36 W 47th St., New York, in its terms; Phone, email, live chat and text; Domain registered in 2010; Only the brand name; no company named; Founder named only as 'Raphi'
Purchase protection	12 / 25 30 days from shipment; You pay for an insured return; Terms reserve a restocking fee; its shipping cost isn't refunded; Terms add a restocking fee and make Design Your Own non-returnable; policies list different exclusions; Custom, engraved and clearance pieces excluded; Design Your Own exchange only; Free and insured; signature on most or all orders; Insured, but no lost-parcel process described
Warranty & aftercare	5 / 15 One year against manufacturing defects; Polishing and rhodium listed under the free first-year warranty; later work may be charged; Case by case and may be charged; excluded from the warranty; Lost stones and cracked stones excluded
Product transparency	9 / 15 Lab reports, but not only GIA, IGI or AGS: EGL and 'other laboratories' too; Gold karat given, alloy not; Natural, lab-grown, lab-created and moissanite labeled; Appraisal is a $99 add-on, not included; Kimberley Process; 'zero tolerance' for conflict diamonds
Payment safety	10 / 10 Cards and PayPal; Affirm, Klarna, Shop Pay Installments; Shopify
Reputation	4 / 15 3.5 out of 5; New York listing 4.6 from 52 reviews (under 100); Accredited since 2011, 52 complaints in 3 years; grade not yet checked; Late and damaged custom rings, poor communication, lost stones

We are still checking Allurez on Trustpilot and the BBB; the score will be updated when that's done.

The same rules apply to every store. How the Trust Score works

Who is behind Allurez

Allurez says it was founded in 2010 by Raphi, who was frustrated by the lack of quality and inflated prices of overseas-made jewelry in stores; the site gives no surname⁷. Its jewelers work in its New York factory⁷, and its terms of use list Allurez at 36 W 47th St., New York, NY 10036⁵. The same terms describe the store only as ‘Allurez.com or Allurez, its parent company or its affiliates’⁵, and none of the pages we read names a company behind the brand^{1,3,4,5,7,8,9,10,11}.

Allurez says it has no brick-and-mortar store and is predominantly an online company, with a Manhattan showroom you can visit by appointment³; its Google listing gives a different address, 48 W 48th St¹³. The terms also say some products are supplied by independent affiliates, suppliers and third-party product providers, who in some cases drop-ship them directly to customers⁵. The allurez.com domain was registered in February 2010²⁰.

Disputes go to binding arbitration, can’t be brought as a class action and must be raised within a year of purchase⁵, and the terms say you agree to pay its attorneys’ legal fees in a claim⁵.

All details we checked

Founded	In 2010 by 'Raphi' (first name only)⁷
Workshop	Its jewelers work in its New York factory⁷
Address (terms of use)	36 W 47th St., New York, NY 10036⁵
Who you deal with (terms of use)	'Allurez.com or Allurez, its parent company or its affiliates'⁵
Legal entity	Not named on the pages we read^{1,3,4,5,7,8,9,10,11}
Stores	No brick-and-mortar store³
Showroom	In Manhattan, by appointment; 'predominantly an online company'³
Third-party suppliers	Some products come from suppliers who in some cases drop-ship them to customers⁵
Domain registered	February 25, 2010²⁰
Disputes	Binding arbitration in New York, no class actions, no later than a year after purchase⁵
Legal fees	You agree to pay its attorneys' legal fees in a claim⁵

How to reach Allurez

You can call or text Allurez at 800.554.3509, or 646.627.7353 from outside the US⁹; another text line is 646.846.7900¹⁹. Email goes to [email protected], and the contact page has a live chat⁹. Orders can also be placed by phone during business hours³.

An order can be cancelled within 24 hours of placing it; Design Your Own, monogrammed and custom-made items can’t be cancelled at all⁵.

All details we checked

Phone and text	800.554.3509; outside the US 646.627.7353⁹
Text line	646.846.7900¹⁹
Email and chat	[email protected]; live chat on the site⁹
Phone orders	During business hours at 1-800-554-3509³
Cancelling an order	Within 24 hours; Design Your Own, monogrammed and custom items can't be cancelled⁵

Returns & exchanges

Unused items in their original condition — no scratches or signs of wear, never resized or altered — can be returned within 30 days of the original shipment date, and the return has to arrive at Allurez’s office within those 30 days⁴. You need a return authorization (RMA) number first⁴. You pay for return shipping and have to insure and track the parcel; uninsured returns are refused, and Allurez isn’t responsible for loss in transit⁴. The original shipping cost isn’t refunded, even when your order shipped free^4,8.

Once a return is approved, the refund goes back to your original payment method within 7 business days, or by company check if you paid by wire⁴. A missing diamond certificate costs $300, and a free gift you don’t send back is deducted at its retail value⁴. Engraved, custom-made and clearance items, contoured wedding bands, appraisals, gift cards and layaway deposits can’t be refunded, and Design Your Own engagement rings, pendants and earrings can only be exchanged for something of the same or higher value⁴. The separate refund policy adds that loose diamonds over 4 carats and Cuban link bracelets and necklaces are exchange-only⁸.

What the terms add to the return policy
Allurez’s terms of use go further than its return policy: they reserve ‘the right to collect a restocking fee on returns or exchanges’⁵, which neither return policy page mentions^3,4,8, and they call Design Your Own items ‘non-returnable’⁵, while the return policy allows an exchange⁴. We score the stricter terms. Before ordering a custom ring, ask Allurez in writing what you would get back.

Check Allurez’s current return policy on allurez.com ↗

All details we checked

Return window	30 days from the original shipment date; the return must arrive at its office within that time⁴
Condition	Unused, no scratches or wear, not resized or altered; worn or altered items are sent back at your expense⁴
Return authorization	An RMA number is required⁴
Return postage	Paid by you; the original shipping cost isn't refunded, even on free-shipping orders⁴
Shipping cost (refund policy)	'We do not refund our shipping cost'⁸
Return parcel	You must insure and track it; uninsured returns are refused; Allurez isn't responsible for loss in transit⁴
Refund	To the original payment method within 7 business days of approval; wire payments by company check⁴
Refund time (FAQ)	Usually 5–7 business days after inspection³
Missing diamond certificate	$300 deducted per missing certificate⁴
Free gifts	Deducted at retail value if not returned⁴
Can't be refunded	Engraved, custom-made and clearance items, contoured wedding bands, appraisals, gift cards, layaway deposits⁴
Design Your Own pieces	Exchange only, for something of the same or higher value⁴
Also exchange-only (refund policy)	Loose diamonds over 4 carats; Cuban link bracelets and necklaces⁸
Design Your Own (terms of use)	'Not cancellable and non-returnable'⁵
Restocking fee (terms of use)	Allurez 'reserves the right' to charge one on returns or exchanges⁵
Restocking fee (return policy)	Not mentioned in either return policy page^3,4,8

Shipping & delivery

Every order within the US ships free and insured, by UPS, USPS or FedEx^1,3: Priority Mail on orders of $100 or less, UPS 2nd Day from $100 to $3,000 and UPS Overnight over $3,000¹. The shipping policy says most orders need a signature on delivery, and the FAQ says all packages do^1,3. Most items ship within 1–3 business days; custom-made and resized pieces take about 5–14 days¹. An overnight upgrade on an order under $1,000 costs $20 on one shipping page and $55 on the other^1,22.

We found nothing on what happens if a parcel is lost or stolen on the way to you^1,3,5,22. The terms still carry a COVID-19 notice saying orders will be delayed and that by ordering you agree to wait⁵.

Check Allurez’s current shipping options on allurez.com ↗

All details we checked

US shipping	Free and insured on every US order (UPS, USPS or FedEx)¹
Insurance (FAQ)	Free insured shipping on all US orders³
Service by order value	Priority Mail up to $100; UPS 2nd Day $100–$3,000; UPS Overnight over $3,000¹
Signature	Required on most orders¹
Signature (FAQ)	All packages need an adult signature³
Handling time	Most items 1–3 business days; custom and resized pieces about 5–14 days¹
Overnight upgrade under $1,000 (shipping page)	$20¹
Overnight upgrade under $1,000 (shipping policy)	$55²²
Lost or stolen parcels	No process described^1,3,5,22
COVID-19 notice (still in the terms)	Orders 'will be delayed'; by ordering you agree to wait⁵

Warranty & aftercare

Allurez gives a free one-year limited warranty against manufacturing defects; if a defect is confirmed within a year of purchase, it’s repaired without a repair charge⁶, but you pay the shipping⁶. After the first year, inspections and repairs may be offered for a fee⁶, and product pages sell longer cover: on the bracelet we read, two years cost $69, ten years $99 and lifetime $199¹⁶.

The warranty doesn’t cover normal wear such as scratches, dents, stretched chains, misshapen bands or cracked stones, nor resizing or lost or stolen pieces⁶. Missing stones are replaced, but you pay for the new stone⁶, and repairs by anyone else void the warranty⁶. Resizing is decided case by case and may be charged, and full-eternity bands generally can’t be resized⁶. The warranty page says Allurez will gladly polish, rhodium-plate and clean your jewelry⁶.

Free ring sizing, or not?
Product pages say the free one-year warranty ‘covers free ring sizing, replacement of missing stones*, prong tightening, polishing, rhodium plating, and more’¹⁶. The warranty page itself says resizes aren’t covered and that the new stone is at your cost⁶. We score the warranty page; ask for a written quote before sending a ring in.

Check Allurez’s current warranty terms on allurez.com ↗

All details we checked

Warranty	Free one-year limited warranty against manufacturing defects, from the purchase date; repairs without a repair charge⁶
Shipping for warranty work	Paid by you⁶
After the first year	Inspection and repairs may be offered for a charge⁶
Longer protection (bracelet we read)	2 years $69, 10 years $99, lifetime $199¹⁶
Not covered	Normal wear (scratches, dents, stretched chains, misshapen bands, cracked stones), resizing, lost or stolen pieces, lost stones⁶
Missing stones	Replaced, but you pay for the new stone⁶
Outside repairs	Void the warranty⁶
Resizing	Case by case; charges may apply⁶
Eternity bands	Generally can't be resized⁶
Polishing, rhodium and cleaning	Offered; the warranty page doesn't say whether free⁶
Warranty as described on product pages	'Covers free ring sizing, replacement of missing stones*, prong tightening, polishing, rhodium plating'¹⁶

What Allurez sells & what it costs

Allurez sells natural and laboratory-grown diamonds and gemstones, and says its jewelry is designed and crafted in the United States²³. In the part of its product feed we read, prices run from $133.11 for sterling silver dolphin studs to $16,000 for a loose natural ruby¹⁷. Product pages show a higher ‘Everyone Else’ price and a ‘Savings’ percentage next to the Allurez price²⁴; its terms say the ‘Retail Price’ it displays is the manufacturer’s or supplier’s suggested price, the full retail price on the product, or an estimate based on comparable items from competitors⁵.

Loose diamonds ship with a grading report from a laboratory⁵, and loose diamonds and Design Your Own jewelry come ‘with diamond certificates, or an expert appraisal’³. Allurez doesn’t commit to one lab: its FAQ names GIA, EGL and AGS as the most common³, its terms say it also sells diamonds certified by other laboratories⁵, and the one solitaire we read has an ‘HPHT GIA-certified’ 0.53-carat diamond²⁴. For pieces with many diamonds, colour and clarity are given as a minimum, an average or an estimate⁵. An appraisal by ‘an expert gemologist’ costs $99 extra and isn’t refundable¹⁶.

Listings say what each stone is: lab-grown diamonds, lab-created sapphires, lab opal, moissanite and natural zircon with natural diamonds all appear in names and details^16,17,18, and the FAQ says lab stones are clearly indicated in the listing³. Allurez says it doesn’t sell treated or enhanced diamonds unless that’s clearly disclosed or a client asks for one³; the loose natural ruby we read doesn’t say whether it was treated²⁵. Gold is described by karat, such as 14k yellow gold, without the alloy^{16,18,24,26,27,28}, and the white gold of the earrings we read is rhodium-plated¹⁸.

Allurez says it supports the Kimberley Process and has a ‘zero tolerance policy’ towards blood diamonds^3,29, and it will match or beat a lower price for the exact item²⁶.

All details we checked

Natural and lab-grown stones	Both sold; stone type, origin and any grading report in each listing²³
Where it's made	'Designed and crafted in the United States'²³
Prices (product feed)	From $133.11 (sterling silver studs) to $16,000 (a loose natural ruby)¹⁷
'Everyone Else' price	A crossed-out comparison price next to its own²⁴
What that comparison price is (terms)	Manufacturer's suggested price, the price on the product, or an estimate from comparable items⁵
Loose diamonds	Ship with a grading report from 'one of the prestigious diamond laboratories'; some certified by other labs⁵
Grading report (FAQ)	Not with all products; loose and Design Your Own: 'diamond certificates, or an expert appraisal'³
Labs named (FAQ)	GIA, EGL and AGS as 'the most common ones'³
Solitaire we read	0.53 ct D-IF 'HPHT GIA-certified diamond', origin given as natural²⁴
Multi-stone grades	Colour and clarity stated as a minimum, an average or an estimate⁵
Appraisal	$99 add-on by 'an expert gemologist'; not refundable¹⁶
Lab-grown diamonds	'Lab Grown' in titles and details¹⁶
Lab-created gemstones	'Lab Created' sapphire, 'Lab Opal'¹⁷
Moissanite	Named as moissanite¹⁷
Natural stones	'Natural' zircon and diamonds; diamond weight, colour and clarity given¹⁸
Labeling (FAQ)	'If lab stones are used it is clearly indicated in the listing'³
Treated diamonds	Not sold unless disclosed or asked for³
Loose natural ruby we read	'AAA' grade, hand-selected by its GIA-certified gemologist²⁵
Ruby treatment	Not stated on the page²⁵
Metals	925 sterling silver, 14k and 18k gold, some vermeil; gold by karat²⁶
Gold alloy	Not given on the product pages we read^{16,18,24,27,28}
White gold	Rhodium-plated¹⁸
Sourcing	Supports the Kimberley Process; 'zero tolerance' for blood diamonds³
Conflict-free page	'Zero tolerance policy towards blood diamonds'²⁹
Price match	Matches or beats a lower price for the exact item²⁶

Payment & financing

Allurez accepts Visa, Mastercard, Discover, American Express, PayPal, Amazon Checkout, Affirm, Apple Pay and Klarna, as well as wire transfers, checks and money orders³, with a 1.5% discount for paying by wire³. The store runs on Shopify³⁰.

To pay over time there are Affirm, Klarna and Shop Pay Installments², Flex Pay by Upgrade¹⁶ and PayPal Credit³, each subject to approval. Its own layaway plan takes 10% down and gives you 365 days to pay, with no interest and no credit check, but the piece is made only after the final payment³ and the deposit isn’t refundable³¹.

All details we checked

Payment methods	Visa, Mastercard, Discover, Amex, PayPal, Amazon Checkout, Affirm, Apple Pay, Klarna, wire, check, money order³
Wire transfer	1.5% discount³
Checkout platform (page code)	Shopify³⁰
Installments	Affirm, Klarna, Shop Pay Installments; subject to approval²
Flex Pay by Upgrade	Monthly over 3–24 months, $100 minimum; all plans subject to approval¹⁶
PayPal Credit	Also offered; approval needed³
Layaway	10% down, 365 days to pay, no interest or credit check; made only after the final payment³
Layaway deposit	Non-refundable³¹

What customers say

Allurez’s Google listing in New York is rated 4.6 from 52 reviews¹³. Trustpilot shows an average of 3.5 out of 5¹², and its summary says most reviewers were somewhat happy with their experience overall³². Wedding sites rate it higher: WeddingWire 4.5 out of 5 from 250 reviews and The Knot 4.9 from 50^33,34; ResellerRatings shows 4.43 from 141 reviews³⁵. Allurez has been BBB accredited since February 2011³⁶, and the BBB lists 52 complaints in the last three years³⁷. We’re still checking Trustpilot and the BBB grade by hand.

The complaints we found are about the quality of pieces and service after the sale. Posts in r/Diamonds and r/EngagementRings say an engagement ring ordered in September arrived damaged, without the engraving asked for and two months late, with poor-quality stones, and that Allurez refused to fix it^14,15; another Reddit user says the store wouldn’t send updates or pictures while the piece was being made³⁸. A Facebook post says gold jewelry arrived tarnished and complains about the diamonds’ clarity²¹, and a BBB complaint mentions reviews of stones lost through poor craftsmanship³⁷. On the positive side, one Trustpilot reviewer calls it one of the most trustworthy jewelers in the industry¹².

All details we checked

Google (New York listing)	4.6 from 52 reviews; listed at 48 W 48th St, New York¹³
Trustpilot	3.5 out of 5¹²
Trustpilot summary	'Most reviewers were somewhat happy with their experience overall'³²
WeddingWire	4.5 out of 5 from 250 reviews³³
The Knot	4.9 from 50 reviews³⁴
ResellerRatings	4.43 from 141 reviews³⁵
BBB	Accredited since February 24, 2011 (New York profile); grade not in the snippets³⁶
BBB complaints	52 in the last 3 years; 12 closed in the last 12 months³⁷
Reddit, r/Diamonds	Engagement ring arrived damaged and without the requested engraving¹⁴
Reddit, r/EngagementRings	Poor stones, a refusal to fix the ring, two months late¹⁵
Reddit, r/EngagementRingDesigns	No updates or pictures while the piece was made³⁸
Facebook (posts mentioning Allurez)	Gold arrived tarnished; complaint about diamond clarity²¹
A BBB complaint	Mentions reviews of stones lost through poor craftsmanship³⁷
A Trustpilot review	'One of the most trustworthy Jewelers in the industry'¹²

Linked from Allurez’s own website, so these are the brand’s real accounts.

Alternatives to Allurez

Shane Co. — A family-owned US jeweler with free 60-day returns, free insured shipping and a lifetime warranty
Keyzar — Online engagement rings with GIA or IGI reports and a lifetime manufacturing-defect warranty
Grown Brilliance — Lab-grown diamonds with a named company, stores in a dozen cities and a lifetime manufacturing warranty

Allurez FAQ

Is Allurez legit?

Allurez says it was founded in 2010⁷, it publishes a New York address and shows pieces in a Manhattan showroom by appointment^3,5, and it has been BBB accredited since 2011³⁶. Our score is held back by its return terms — you pay for an insured return, and its terms reserve a restocking fee^4,5 — by a warranty that excludes resizing and lost stones⁶, by the missing company name^{1,3,4,5,7,8,9,10,11} and by a 3.5 rating on Trustpilot¹².

Where is Allurez located?

Its terms give 36 W 47th St., New York, NY 10036⁵, and its Google listing is at 48 W 48th St¹³. Allurez says it has no brick-and-mortar store; you can see pieces in its Manhattan showroom by appointment³, and its jewelers work in its New York factory⁷.

What is Allurez's return policy?

Unused pieces can be returned within 30 days of the original shipment date, and the return must reach Allurez within that time⁴. You need an RMA number, and you pay for insured, tracked return shipping⁴; the refund goes to your original payment method within 7 business days of approval⁴. Engraved, custom-made and clearance pieces can’t be refunded, Design Your Own pieces can only be exchanged⁴, and its terms reserve the right to charge a restocking fee⁵.

How do I contact Allurez customer service?

Call or text 800.554.3509 (646.627.7353 from outside the US)⁹, text 646.846.7900¹⁹, email [email protected] or use the live chat on its contact page⁹.

What jewelry and rings does Allurez sell, and are the diamonds certified?

Natural and lab-grown diamonds and gemstones in gold and sterling silver, plus Design Your Own engagement rings^4,23,26. Loose diamonds ship with a lab grading report, but Allurez doesn’t commit to one lab: it names GIA, EGL and AGS and says it also sells diamonds certified by other labs^3,5. Lab-grown and lab-created stones are named as such in listings^16,17.

What do Allurez reviews and complaints say?

Ratings are mixed: 3.5 out of 5 on Trustpilot¹², 4.6 from 52 reviews on Google¹³, and 4.5 from 250 on WeddingWire³³. The BBB lists 52 complaints in three years³⁷; on Reddit, buyers describe an engagement ring that arrived damaged and two months late, and a lack of updates while a piece was being made^14,15,38.

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

Nov 2, 2026 — First published, before our editor’s review. Every fact checked against allurez.com and the other sources listed below as they read that day.

About this review

Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.

Sources

All pages were read on Nov 2, 2026. Store policies change — check the store’s current terms before you buy.

Allurez

52/100 · Proceed with caution

Best for: Online fine jewelry, gemstones and custom engagement rings from New York

Visit Allurez

We may earn a commission. It never changes the score.

Other stores we’ve checked

Shane Co.78/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit

Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Grown Brilliance76/100 · TrustworthyLab-grown diamond engagement rings and fine jewelry, online or in its stores · Visit

Plum Diamonds73/100 · Mostly reliableLab-grown diamond engagement rings from Chicago, made in its own workshops, with free lifetime care · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

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