Our verdict
The US arm of a Spanish jeweler founded in 1920, with a 2-year warranty and 4.2 stars from about 18,000 Trustpilot reviews — but returns are at your cost, sale items are final, and shipping insurance isn't mentioned.
Visit TOUSThe bottom line. TOUS sells in the US through TOUS USA, Inc.5, part of the Spanish group Joyería Tous6, founded in 19202, with US stores7. Its jewelry is hallmarked 925 silver and 18k gold1, diamonds are listed with total weight and quality8, and lab-grown ones are engraved ‘LGD’9. It offers a 2-year manufacturing warranty10, cards, PayPal, Afterpay and Klarna11, and Trustpilot shows 4.2 from about 18,000 reviews12. It loses points because you pay to return items within 30 days of purchase3, sale items are final3, the Terms add a separate 14-day withdrawal right with different refund rules5, shipping insurance isn’t mentioned3,4,5, and its aftercare and resizing aren’t described as free13,14.
What we like
Watch out for
- Returns at your cost, within 30 days of purchase (not delivery)3
- Discounted and personalized items are final sale3,14
- Shipping insurance not mentioned; ships only to the 48 contiguous states3,4,5
- Aftercare and resizing at stores, with no prices or ‘free’ stated13,14
- Orders can’t be cancelled once confirmed4
On this page
At a glanceTrust Score breakdownWho is behind TOUSHow to reach TOUSReturns & exchangesShipping & deliveryWarranty & aftercareWhat TOUS sells & what it costsPaymentWhat customers sayTOUS FAQUpdate historySourcesOther stores we’ve checked
TOUS policies at a glance
| Return window | 30 days from purchase3,5 |
|---|---|
| Return shipping | Paid by you; original shipping not refunded3,5 |
| Can't be returned | Discounted items, personalized pieces, fragrances, cosmetics3,14 |
| Refund | To the original payment; processed within 10 business days3 |
| Warranty | 2 years, manufacturing defects (3 years for My TOUS members)10 |
| Resizing | At a TOUS store; cost not stated14 |
| Shipping | $7.95, free over $95; 2–4 business days; 48 states; insurance not mentioned3,4,5 |
| Payment | Cards, PayPal, Apple Pay, Google Pay, Afterpay, Klarna11 |
| Company named on the site | Yes: TOUS USA, Inc. (New York)5 |
How TOUS scores
| Identity & transparency | 18 / 20 US registered office and returns center published; Phone, email and WhatsApp; Domain registered in 1997; TOUS USA, Inc. named; Founders named only on Wikipedia |
| Purchase protection | 13 / 25 30 days; Buyer pays return shipping; Full product price; no restocking fee; A second, 14-day withdrawal regime with different refund rules; Sale and personalized items final; No insurance mentioned; Customer service traces late parcels; no stated reshipment or refund for a lost one |
| Warranty & aftercare | 5 / 15 Two years; Aftercare not described as free; Resizing cost not stated; Typical exclusions (use and misuse) |
| Product transparency | 11 / 13 Accent diamonds: total weight and quality stated; Silver and gold fineness given; plating thickness not; Lab-grown engraved 'LGD'; treated diamonds disclosed; Only small accent diamonds (doesn't apply); RJC member |
| Payment safety | 8 / 10 Cards and PayPal; Afterpay and Klarna; Card processor not named |
| Reputation | 4 / 15 4.2 from about 18,000 reviews; Flagship store rating to be checked; No BBB profile found; Recurring plating-wear complaints; an advertising probe in Spain |
Not scored because they don't apply to TOUS: appraisal. The other 98 points are scaled to 100 (59 of 98). We are still checking the Google rating of a flagship TOUS store, whether TOUS USA has a BBB profile, and the outcome of a Spanish advertising case; the score will be updated when that's done.
The same rules apply to every store. How the Trust Score works
Who is behind TOUS
On the US site, the seller is TOUS USA, Inc., with a registered office at 610 Fifth Avenue in New York5; its legal notice describes it as a Delaware corporation16. Returns go to a center in Miami5. The group is Joyería Tous, S.A., headquartered in Manresa near Barcelona6, and dates its history to 19202; Wikipedia names Salvador Tous Blavi and Teresa Ponsa Mas as founders17. TOUS has stores in the US, such as one at Dadeland Mall in Miami7. Parts of the US Terms are carried over from Europe — a 14-day ‘right of withdrawal’ with a Spanish-named email address5.
All details we checked
| US company | TOUS USA, Inc., registered office at 610 Fifth Avenue, New York5 |
|---|---|
| Incorporation | A Delaware corporation (legal notice)16 |
| US returns center | 3325 NW 70th Ave, Miami, FL 331225 |
| Group headquarters | Joyería Tous, S.A., Manresa (Barcelona), Spain6 |
| Founded | 19202 |
| Founders | Salvador Tous Blavi and Teresa Ponsa Mas (Wikipedia; not named on the US site)17 |
| US stores | Yes, e.g. Dadeland Mall in Miami7 |
| Domain registered | August 4, 199718 |
| EU leftovers in the US terms | A 14-day 'right of withdrawal' with a Spanish-named email ([email protected]) and the address written 'Nueva York'5 |
How to reach TOUS
Customer service answers the phone on weekdays, Eastern time15, by email5 and on WhatsApp15.
All details we checked
| Phone | 888-520-7330, Mon–Fri 9am–6pm Eastern15 |
|---|---|
| [email protected]5 | |
| Customer service on WhatsApp15 |
Returns & exchanges
Online purchases can be returned within 30 days of purchase — not of delivery — in perfect condition with the certificate and receipt3,5. You pay to send them to the Miami returns center3, and shipping isn’t refunded5. The refund goes back to the original payment, processed within 10 business days of arrival3. Discounted items, fragrances and cosmetics are final sale3, and personalized pieces can’t be exchanged or returned14. Exchanges are possible within 30 days at most TOUS stores3.
The Terms also describe a separate 14-day ‘right of withdrawal’ that refunds standard shipping5 — two sets of rules for the same order. Orders can’t be cancelled once confirmed4.
All details we checked
| Return window | 30 days from purchase, in perfect condition with the certificate and receipt3 |
|---|---|
| Return window (Terms) | 30 calendar days from purchase; shipping and return costs not refunded5 |
| Return shipping | Paid by you, to the Miami returns center3 |
| Refund | Product price to the original payment; processed within 10 business days, then 5–10 for the bank3 |
| Final sale | Discounted items, fragrances, cosmetics; personalized products3 |
| Personalized pieces | Can't be exchanged or returned14 |
| Exchanges | Within 30 days at any TOUS store worldwide (except department-store and airport shops)3 |
| Second regime in the Terms | A separate 14-day 'right of withdrawal' that refunds standard shipping5 |
| Cancellation | Not possible once confirmed — return it instead4 |
Shipping & delivery
Standard shipping costs $7.95, free over $95, and takes two to four business days; store pickup is free4. TOUS ships only to the 48 contiguous states — not to Alaska, Hawaii, APO/FPO addresses or P.O. boxes4. Insurance isn’t mentioned3,4,5; for a late parcel, customer service ‘will track it down’, and a missing item is resent or refunded4. Faulty or wrong items must be reported within 24 to 72 hours4.
All details we checked
| Shipping | $7.95 standard, free over $95, 2–4 business days; free in-store pickup4 |
|---|---|
| Where it ships | The 48 contiguous states only (no Alaska, Hawaii, APO/FPO or P.O. boxes)4 |
| Shipping insurance | Not mentioned3,4,5 |
| Late or lost parcels | Customer service 'will track it down'; missing items resent or refunded4 |
| Faulty or wrong items | Report within 24/72 hours4 |
Warranty & aftercare
TOUS covers manufacturing defects for two years, three for members of its My TOUS program10; damage from use isn’t covered10. It offers personalization, care and restoration through its stores, without saying what they cost10,13,14, and resizing is arranged at a TOUS store14.
All details we checked
| Warranty | 2 years against manufacturing defects; 3 years for My TOUS members10 |
|---|---|
| Not covered | Damage from use or improper use10 |
| Aftercare | Personalization, care and restoration in stores; prices not given13 |
| Free maintenance | Not stated10,13,14 |
| Resizing | At a TOUS store; cost not stated14 |
What TOUS sells & what it costs
TOUS jewelry is hallmarked 925 sterling silver and 18k (750) gold1; gold-plated silver and vermeil pieces19 don’t give a plating thickness1,8,14,20. Diamonds in the pieces we opened are small accent stones, listed with total weight and quality — 0.02 ct and 0.14 ct, both H/SI8,20; lab-grown diamonds are engraved ‘LGD’, and irradiated colored diamonds are disclosed9. TOUS is an audited member of the Responsible Jewellery Council1. Prices we saw ran from about $41 in the sale section19 to $4,898 in the Atelier fine-jewelry line21.
All details we checked
| Metals | Sterling silver 925/000 and 18k gold 750/000, hallmarked; gold-plated silver and vermeil without a plating thickness1 |
|---|---|
| Plated pieces | Gold-plated silver and vermeil pieces, e.g. in the sale section19 |
| Plating thickness | Not stated1,8,14,20 |
| Diamonds on product pages | Accent diamonds with total weight and quality, e.g. 0.02 ct H/SI, 0.14 ct H/SI8 |
| Diamonds (second product) | 0.14 ct, H/SI20 |
| Lab-grown diamonds | Engraved 'LGD' on the metal; treated colored diamonds disclosed9 |
| Responsible sourcing | Audited RJC member since 20201 |
| Prices in the sale section | About $41–$1,498 (sale and original prices), median about $15019 |
| Prices in the Atelier fine-jewelry section | About $398–$4,89821 |
Payment
TOUS takes Mastercard, Visa, Amex, Discover, PayPal, Apple Pay and Google Pay, plus Afterpay and Klarna11; the card processor isn’t named.
All details we checked
| Payment methods | Mastercard, Visa, Amex, Discover, Google Pay, PayPal, Apple Pay, Afterpay, Klarna11 |
|---|
What customers say
Trustpilot shows 4.2 from about 18,000 reviews for tous.com — a profile shared by all countries — and the company replies to most negative ones12. Some reviewers find the costume jewelry overpriced22, and on Reddit a user says the gold plating wore off and the silver underneath oxidized23. In Spain, The Fashion Law reported that a national court looked into allegations of false advertising about TOUS’s gold and silver24; we haven’t confirmed the outcome. We found no BBB profile for TOUS USA.
All details we checked
| Trustpilot (tous.com, all countries) | 4.2 ('Great') from about 18,000 reviews; replies to 93% of negative ones12 |
|---|---|
| Trustpilot review | 'Costume jewelry feels overpriced for the quality'22 |
| Reddit: 'Tous jewelry tarnish?' (r/jewelry) | Gold plating wearing off, silver oxidizing; free cleaning mentioned by a user23 |
| Advertising allegation (Spain) | The Fashion Law reported a Spanish National Court probe into alleged false advertising of gold and silver24 |
Official social profiles
Linked from TOUS’s own website, so these are the brand’s real accounts.
Alternatives to TOUS
- Catbird — Solid-gold fine jewelry from Brooklyn with a two-year warranty
- Shane Co. — US jeweler with free 60-day returns, free insured shipping and free lifetime care
TOUS FAQ
Is TOUS jewelry legit?
Yes — it’s the US arm of a Spanish jeweler that dates to 1920, sold by TOUS USA, Inc.2,5, with 4.2 stars from about 18,000 Trustpilot reviews12. Returns are at your cost and sale items are final3.
Is TOUS jewelry real gold or silver?
Its solid pieces are hallmarked 925 sterling silver and 18k gold1. It also sells gold-plated silver and vermeil19 without stating the plating thickness1,8,14,20.
What is TOUS's return policy?
30 days from the date of purchase, in perfect condition with the certificate and receipt3; you pay the return shipping3. Discounted and personalized items can’t be returned3,14.
Does TOUS jewelry have a warranty?
Two years against manufacturing defects, or three for My TOUS members10. Damage from use isn’t covered10.
Does TOUS jewelry tarnish?
TOUS doesn’t say. A Reddit user reports the gold plating wearing off a piece and the silver underneath oxidizing23.
Where is TOUS jewelry from?
Spain: the group is Joyería Tous, based in Manresa near Barcelona6, founded by Salvador Tous Blavi and Teresa Ponsa Mas17. In the US it sells through TOUS USA, Inc.5.
Does TOUS clean jewelry?
TOUS offers care and restoration through its stores, but doesn’t say whether it’s free13.
How we score stores
The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.
90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.
Update history
- Oct 29, 2026 — First published, before our editor’s review. Every fact checked against TOUS's US site as it read that day.
Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.
Sources
All pages were read on Oct 29, 2026. Store policies change — check the store’s current terms before you buy.
- TOUS — Jewelry Quality Certificates
- TOUS — TOUS
- TOUS — Exchange and return policy – FAQs
- TOUS — Delivery and shipping methods – FAQs
- TOUS — Terms and Conditions
- TOUS — TOUS
- TOUS — TOUS
- TOUS — product page: Gold Double spiral ring with diamonds TOUS ATELIER | TOUS
- TOUS — Diamonds – We speak Jewelry | TOUS
- TOUS — Helpful Information – FAQs
- TOUS — Payment methods
- ie.trustpilot.com: Tous Jewelry Reviews — Google result snippet, Oct 29, 2026
- TOUS — After-sales service
- TOUS — Our business, our products
- TOUS — We help you? – FREQUENTLY ASKED QUESTIONS
- tous.com: Legal warning — Google result snippet, Oct 29, 2026
- en.wikipedia.org: Tous (company) — Google result snippet, Oct 29, 2026
- Domain registration record (RDAP)
- TOUS — Special Prices TOUS | TOUS
- TOUS — product page: Gold bracelet with two diamonds TOUS ATELIER | TOUS
- TOUS — Atelier metal TOUS | TOUS
- ca.trustpilot.com: Tous Jewelry Reviews — Google result snippet, Oct 29, 2026
- reddit.com: Tous jewelry tarnish? — Google result snippet, Oct 29, 2026
- thefashionlaw.com: TOUS is Under Fire for Allegedly Engaging in "Fraudulent … — Google result snippet, Oct 29, 2026