Yes, it's a real chain with more than 900 stores in over 45 countries, and its US site names Lovisa America, LLC. But it scores only 2 out of 5 on Trustpilot, you pay return postage, and earrings and piercing jewelry can't be returned for a change of mind.

The US site names Lovisa America, LLC. According to sources in Google results, the brand was launched by Brett Blundy, who holds a 39 per cent stake and chairs the company, and Lovisa Holdings Limited is listed as ASX: LOV.

Lovisa Review: Is Lovisa Legit? Trust Check (November 2026)

Q: Can you return Lovisa earrings?

Not for a change of mind. Faulty items are handled by Customer Care, and the Sensitive Ears Collection has a 100% money-back guarantee if your skin reacts.

Q: Does Lovisa have a warranty?

We found no warranty period. If an item arrives damaged or becomes faulty, contact Customer Care or visit a store; its returns page promises a refund or replacement for breach of 'consumer guarantees', without a set warranty period.

Q: How long does Lovisa shipping take?

Orders usually ship within 2 business days. Standard delivery takes 3–6 business days and is free over $45 ($5.99 below); Express costs $14.99 and Next Day $24.99.

By the Trusted Jewelries team · Published Nov 3, 2026 · Updated Nov 3, 2026 · Facts checked Nov 3, 2026 · How we check stores

43Trust Score

Proceed with caution

See the breakdown

Our verdict

A global fast-fashion jewelry chain, run in the US by Lovisa America, LLC, selling low-priced plated, cubic zirconia and steel pieces — with 30-day refunds and PayPal, but return postage on you, no change-of-mind returns on earrings or piercing jewelry, no warranty period and poor ratings on Trustpilot and Google.

Visit Lovisa

We may earn a commission if you buy through this link. It never changes the score. How we make money

Best for

Shoppers buying inexpensive trend pieces such as rings and bracelets who don’t mind paying return postage^1,2,3

Not ideal for

Anyone buying earrings who might change their mind: they can’t be returned³
Buyers who want a warranty or pieces built to last^{1,2,3,4,5,6,7,8,9,10,11,12,13,14,15}

The bottom line. Lovisa opened its first store in April 2010 and now has more than 900 stores in over 45 countries¹⁶; its US site names Lovisa America, LLC, with a New York mailing address¹⁷, and Google results describe Lovisa Holdings Limited as one of Australia’s leading fast-fashion jewelry retailers¹⁸. It sells inexpensive fashion jewelry — a cubic zirconia ring for $17.99, a tennis bracelet for $24.99^1,2 — in gold- or silver-plated metal, stainless steel and some sterling silver^2,12,13, with stones named as cubic zirconia or crystal⁹. You get 30 days from delivery for a refund to your original payment method³, and the Shopify checkout takes cards, PayPal and Klarna^2,19. It scores in the ‘caution’ range because you pay the return postage³, earrings — its biggest category — piercing jewelry and hair accessories can’t be returned for a change of mind^3,20, it states no warranty period^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}, and its shipping page says it isn’t responsible for ‘failure to deliver’²¹. On Trustpilot it scores 2 out of 5, with poor product quality a frequent complaint^22,23, and a Denver store has 2.5 stars on Google²⁴.

What we like

30 days from delivery for a refund to your original payment method³
Online orders can also be returned to a Lovisa store⁴
Cards, PayPal and Klarna on a Shopify checkout^2,19
Stones named as cubic zirconia, crystal or ‘Diamond Simulant’^9,20
The US company, Lovisa America, LLC, is named¹⁷
Email and live chat, with replies within 24–48 hours⁷

Watch out for

You pay the return postage: ‘Lovisa does not offer free returns’³
No change-of-mind returns on earrings, piercing jewelry or hair accessories — by our count more than half of its product feed^2,3,20
No warranty period: faulty items are handled by Customer Care, with ‘consumer guarantees’ described only in general terms^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}
‘Not responsible for any delay, late delivery or failure to deliver’; insurance isn’t mentioned^3,4,5,21
Trustpilot 2 out of 5 and a 2.5-star Denver store on Google; quality complaints recur^15,22,24
No phone number on its pages, and no owners or executives named on the site^5,7,16,17,19

How we checked Lovisa. On Nov 3, 2026 we read 23 pages of Lovisa’s website — policies, FAQ, terms, warranty and contact pages, and saved a copy of each. All 68 facts in this review come from those copies or from the other sources listed at the end, and each one was checked against its saved source before publishing. We also looked at the domain registration record, Trustpilot and Reddit.

On this page

At a glance Trust Score breakdown Who is behind Lovisa How to reach Lovisa Returns & exchanges Shipping & delivery Warranty & aftercare What Lovisa sells & what it costs Payment & financing What customers say Lovisa FAQ Update history Sources

Other stores we’ve checked

Kendra Scott69/100 · Mostly reliableAustin fashion-jewelry brand since 2002: plated brass, sterling silver and lab-grown diamonds · Visit

Dean Davidson60/100 · Mostly reliableGold-plated brass jewelry with hand-cut stones from a Toronto designer · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Shane Co.78/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit

Lovisa policies at a glance

Return window	30 days from delivery, refund to the original payment method (proof of purchase needed)^3,4
Return shipping	Paid by you ('Lovisa does not offer free returns'), or return to a store^3,4
Can't be returned	Earrings, piercing jewelry, hair accessories, face masks, gift cards (change of mind)^2,3
Refund	Full refund; shipping costs not refunded; exchange only without proof of purchase^3,4
Warranty	No warranty period; faulty items handled by Customer Care^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}
Resizing	Not offered (rings in S/M and M/L)^1,3,4,5
Shipping	Standard free over $45, $5.99 under (3–6 business days); US and Canada; insurance not mentioned^3,4,5,21
Financing	Klarna¹⁹
Payment	Visa, Apple Pay, PayPal, Klarna (Shopify checkout)^2,19
Company named on the site	Yes: Lovisa America, LLC (privacy policy)¹⁷

How Lovisa scores

Identity & transparency	16 / 20 New York mailing address in its privacy policy; Dallas address in its markup; Email and live chat; no phone number shown; Domain registered in 2004; Lovisa America, LLC named in its privacy policy; Founder and chairman named only in third-party sources
Purchase protection	11 / 25 30 days from delivery; Buyer pays return shipping; Full refund, no restocking fee; Exclusion lists and proof-of-purchase rules worded differently; Earrings, piercing jewelry and hair accessories: more than half of the feed; Insurance not mentioned; Not responsible for failure to deliver
Warranty & aftercare	1 / 15 No warranty period; No free maintenance; Sells rings; no resizing; Remedies for faulty items promised only in general terms
Product transparency	5 / 13 Body jewelry: titanium and surgical steel with no grade or standard; Plating named, no thickness or base metal; one set only 'Metal'; Cubic zirconia, crystal and simulants named as such; No diamonds or precious gemstones (doesn't apply); No sourcing policy
Payment safety	7 / 7 Cards and PayPal; Most products cost under $100 (doesn't apply); Shopify
Reputation	1 / 15 TrustScore 2 out of 5; Chain with no flagship named: a store we found has 2.5; No BBB profile found yet; Recurring quality and skin-irritation complaints

Not scored because they don't apply to Lovisa: appraisal, installments. The other 95 points are scaled to 100 (41 of 95). We are still checking Lovisa on the BBB; the score will be updated when that's done.

The same rules apply to every store. How the Trust Score works

Who is behind Lovisa

Lovisa says it was created to sell on-trend fashion jewelry at ready-to-wear prices, with 150 new styles reaching its stores each week¹⁶. It opened its first store in April 2010 and now counts more than 900 stores in over 45 countries¹⁶. Its US privacy policy names Lovisa America, LLC, with a mailing address at 5 Penn Plaza in New York (PMB #19108)¹⁷; the site’s markup gives an address on Shady Trail in Dallas¹⁹, and its text-message service is operated by Lovisa Pty Ltd⁵. The lovisa.com domain dates from May 2004²⁵.

The site names no owners or executives^5,7,16,17,19. In Google results, Wikipedia says the brand was launched by Australian billionaire Brett Blundy²⁶, the Australian Financial Review reports that Blundy holds a 39 per cent stake and is the company’s chairman²⁷, and a market site describes Lovisa Holdings Limited (ASX: LOV) as one of Australia’s leading specialist fast-fashion jewelry retailers¹⁸.

All details we checked

US company in its privacy policy	Lovisa America, LLC, with a New York mailing address (a PMB)¹⁷
Address in the site's markup	11054 Shady Trail Ste #303, Dallas, Texas 75229¹⁹
Text-message service operator	Lovisa Pty Ltd⁵
What it says it does	On-trend fashion jewelry at ready-to-wear prices; 150 new styles a week¹⁶
Size	First store April 2010; 900+ stores in 45+ countries¹⁶
Domain registered	May 22, 2004²⁵
Owners or leadership on the site	Not named^5,7,16,17,19
Founder (Wikipedia, in Google)	Launched by Australian businessman Brett Blundy²⁶
Chairman (Australian Financial Review, in Google)	Brett Blundy holds 39% and is chairman²⁷
Parent company (in Google)	Lovisa Holdings Limited, listed in Australia (ASX: LOV)¹⁸

How to reach Lovisa

Lovisa’s contact page offers email and live chat, with replies within 24–48 hours⁷; its piercing FAQ gives the address [email protected]⁶. We found no phone number on its pages — only one in the site’s code¹⁹ — so we don’t count phone support.

All details we checked

Customer Care	Email and live chat; replies within 24–48 hours⁷
Email	[email protected]⁶
Live chat (page code)	Gorgias live chat⁷
Phone	Only in the site's markup (833-963-1266); none shown on its pages¹⁹

Returns & exchanges

If you change your mind, you have 30 days from delivery of an online order to get a refund to your original payment method, as long as you have the receipt or proof of purchase; without it, you can only exchange³. Pieces must be unworn and unused, with all packaging and labels³. Lovisa says plainly that it doesn’t offer free returns: you pay the return shipping, and the original shipping isn’t refunded^3,4. Online orders can also be returned to a Lovisa store⁴, and online returns are processed within 10 business days of arriving³.

Earrings, body piercing products, hair accessories, face masks and gift cards can’t be returned for a change of mind³. Earrings are its largest category, and with piercing jewelry and hair accessories they make up more than half of the first 2,000 products in its feed, by our count²⁰. The exception is the Sensitive Ears Collection, which comes with a 100% money-back guarantee if your skin reacts⁵.

Which earrings can't come back?
The top of the returns page excludes ‘pierced earrings, body jewellery or hair accessories’³, while its conditions of return and its product pages exclude all earrings, with piercing jewelry, hair accessories and gift cards^2,3. We score the wider rule. Treat earrings bought online as final sale unless they’re faulty or from the Sensitive Ears Collection⁵.

All details we checked

Return window	30 days from delivery of an online order, refund to the original payment method with proof of purchase³
Refund policy page	Refunds within 30 days of delivery; receipt or proof of purchase required; shipping not refunded⁴
No proof of purchase	Exchange only³
Condition	Unworn and unused, with all packaging and labels³
Return postage	'Lovisa does not offer free returns'; you pay to send it back³
Returning to a store	Online orders can also be returned to a Lovisa store⁴
Processing	Within 10 business days of receiving the parcel³
Exclusions (top of the returns page)	No returns or exchanges on pierced earrings, body jewellery or hair accessories 'for hygiene reasons'³
Exclusions (conditions of return)	Earrings, body piercing products, hair accessories, face masks and gift cards can't be returned for change of mind³
Exclusions (product pages)	No returns or exchanges on earrings, piercing jewelry, hair accessories or gift cards²
Earrings, body jewelry and hair accessories in the product feed	Earrings are the largest category; with body jewelry and hair accessories, more than half of the first 2,000 products (our count)²⁰
Sensitive Ears Collection	100% money-back guarantee if your skin reacts⁵

Shipping & delivery

Standard US delivery takes 3–6 business days and is free over $45, or $5.99 below; Express costs $14.99 and Next Day $24.99²¹. Its terms put the free-shipping threshold at $40 instead⁵. Orders usually ship within 2 business days²¹, via USPS⁵, to addresses in the US and Canada²¹. We found no mention of insurance or a signature^3,4,5,21, and the shipping page says Lovisa is ‘not responsible for any delay, late delivery or failure to deliver’²¹.

All details we checked

US shipping	Standard 3–6 business days: free over $45, $5.99 under; Express $14.99; Next Day $24.99²¹
Free-shipping threshold in the terms	$40⁵
Dispatch	Usually within 2 business days²¹
Carrier	'All deliveries are registered and shipped via USPS'⁵
Where it ships	USA and Canada²¹
Insurance or signature	Not mentioned^3,4,5,21
Lost or late parcels	'Not responsible for any delay, late delivery or failure to deliver'²¹

Warranty & aftercare

We found no warranty period on Lovisa’s policy or product pages^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}. If an online order arrives damaged or becomes faulty, its Customer Care team ‘will assist’, and you can also contact it or visit a store³. A ‘Your right to remedies’ section says you’re entitled to a refund or replacement for breach of ‘consumer guarantees’ — for example an item that is faulty, not of merchantable quality or not fit for its purpose³ — but it sets no warranty period and lists no exclusions.

We found no resizing service^1,3,4,5. Product pages advise keeping pieces away from water, moisturisers and perfume¹⁰.

All details we checked

Warranty	No warranty period on the pages we read^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}
Faulty items	Customer Care 'will assist'; contact them or visit a store³
'Your right to remedies'	Refund or replacement for breach of 'consumer guarantees' (faulty, not of merchantable quality, not fit for purpose)³
Resizing	Not offered; rings come in S/M and M/L^1,3,4,5
Care advice	Avoid contact with water, moisturisers and perfumes¹⁰

What Lovisa sells & what it costs

The first 2,000 products in Lovisa’s feed are earrings, rings, wristwear, necklaces, body jewelry and hair accessories²⁰, at low prices — a cubic zirconia ring for $17.99 or a tennis bracelet for $24.99^1,2. Product pages name the finish, such as ‘Gold Plated’, but not the base metal or the plating thickness^{1,2,8,9,10,11,12,13,14}, and one set says only ‘Composition: Metal’¹⁰. Its waterproof range is PVD-plated stainless steel¹³, and some studs are sterling silver¹². The ring we checked comes in S/M and M/L¹.

Stones are named as cubic zirconia or crystal⁹, and some pieces are sold as ‘Diamond Simulant’²⁰; we found no natural or lab-grown diamonds^{1,2,8,9,10,11,12,13,14,20}, so appraisals are left out of the score. Body jewelry is scored on its metal: the nose-stud set lists only ‘Titanium’, and the piercing FAQ names titanium, surgical stainless steel and 14kt gold, with no grade or standard^6,11,20. Piercing studs and hoops are called hypoallergenic and nickel safe⁶. We found no sourcing policy^{1,2,5,8,9,10,11,12,13,14,16,19}.

All details we checked

What it sells	Earrings, rings, wristwear, necklaces, body jewelry, sets and hair accessories (the first 2,000 products of its feed)²⁰
Prices (product pages)	e.g. $17.99 ring, $24.99 tennis bracelet, $29.99 set¹
Price (tennis bracelet)	$24.99²
Metal on product pages	'Gold Plated' or 'Silver Plated', without base metal or thickness²
Plating thickness	Not given^{1,2,8,9,10,11,12,13,14}
One set	'Composition: Metal'¹⁰
Waterproof range	PVD-plated stainless steel¹³
Sterling silver studs	'Cubic Zirconia, Sterling Silver'¹²
Ring sizes	S/M and M/L¹
Stones	Cubic zirconia and crystal named as such⁹
Simulants (product feed)	Pieces titled 'Diamond Simulant'²⁰
Diamonds or precious gems	None: simulants, CZ, crystal and plated metal^{1,2,8,9,10,11,12,13,14,20}
Body jewelry metal	'Material: Titanium' with no grade or standard; studs in surgical stainless steel¹¹
Piercing metals (piercing FAQ)	14kt solid gold, 24kt gold plated surgical stainless steel, surgical stainless steel, titanium for nose⁶
Implant grade or ASTM standard	Not given^6,11,20
Piercing studs and hoops	Called hypoallergenic and nickel safe⁶
Piercing method (piercing FAQ)	Says it uses a hand-pressured device, not a piercing gun⁶
Sourcing policy	None published^{1,2,5,8,9,10,11,12,13,14,16,19}

Payment & financing

Product pages show Visa, Apple Pay, PayPal and Klarna², PayPal checkout is switched on¹⁹, and the home page offers ‘Pay Later with Klarna’¹⁹. The store runs on Shopify¹⁹. Installments are left out of the score because its prices are low, like the $17.99 ring and the $24.99 bracelet above^1,2.

All details we checked

Payment icons on product pages (page code)	Visa, Apple Pay, PayPal, Klarna²
PayPal (page code)	PayPal checkout enabled¹⁹
Klarna	'Pay Later with Klarna'¹⁹
Checkout platform (page code)	Shopify¹⁹

What customers say

On Trustpilot, lovisa.com has a TrustScore of 2 out of 5 from about a thousand reviews²², and Google shows 2.2 stars for that page²³. Trustpilot’s summaries say that, of 200 reviews evaluated, most reviewers were unhappy and frequently complained about poor product quality, and that the jewelry breaks quickly, irritates skin or turns green^15,23.

Lovisa doesn’t name a flagship or head-office store, so its Google points take the tier that every store rating we found reaches: a Denver store has 2.5 stars from 31 reviews²⁴. Store reviews are mixed — on Yelp, one Glendale customer loves the earrings and prices²⁸ while another warns against its piercings²⁸, and on Reddit a commenter says Lovisa uses a gun for piercings and isn’t sanitary²⁹, which its FAQ denies⁶. We’re still checking the BBB by hand.

All details we checked

Trustpilot (lovisa.com)	TrustScore 2 out of 5 from about 1,000 reviews²²
Trustpilot stars in Google	2.2²³
Trustpilot review summary (in Google)	Most of 200 recent reviewers unhappy; poor quality the most common complaint²³
Trustpilot (another page, in Google)	Jewelry breaking quickly, skin irritation, turning green¹⁵
Google (Denver store, 3000 E 1st Ave)	2.5 from 31 reviews²⁴
Yelp (Glendale store)	29 reviews; praise for prices, a warning about a piercing that didn't heal²⁸
Yelp (Glendale store, another review)	A piercing that 'just never healed'²⁸
Reddit, r/piercing	'Lovisa use a gun for piercings and not sanitary either'²⁹

Linked from Lovisa’s own website, so these are the brand’s real accounts.

Alternatives to Lovisa

Kendra Scott — Fashion jewelry with 30-day returns, a free prepaid label and a one-year warranty against manufacturing defects
Dean Davidson — Gold-plated brass designer jewelry with a 5-year warranty covering repair or refurbishment
Monica Vinader — Gold vermeil and recycled silver with 100-day returns and a 5-year warranty that includes re-plating

Lovisa FAQ

Is Lovisa legit?

Yes, it’s a real chain with more than 900 stores in over 45 countries¹⁶, and its US site names Lovisa America, LLC¹⁷. But it scores only 2 out of 5 on Trustpilot²², you pay return postage³, and earrings and piercing jewelry can’t be returned for a change of mind³.

Is Lovisa jewelry real gold?

Its fashion jewelry is gold- or silver-plated, stainless steel or, for some studs, sterling silver^2,12,13; product pages don’t give the plating thickness^{1,2,8,9,10,11,12,13,14}. Its piercing FAQ lists 14kt solid gold among the metals for piercing studs⁶.

Is Lovisa jewelry waterproof, or does it tarnish?

Its waterproof range is PVD-plated stainless steel with a ‘durable, waterproof coating’¹³; the care advice on other pieces is to avoid water, moisturisers and perfume¹⁰, and Trustpilot reviewers often report jewelry turning green¹⁵.

What is Lovisa's return policy?

30 days from delivery for a refund to your original payment method, with proof of purchase³. You pay the return shipping, or you can return an online order to a store^3,4. Earrings, piercing jewelry, hair accessories, face masks and gift cards can’t be returned for a change of mind³.

Can you return Lovisa earrings?

Not for a change of mind^2,3. Faulty items are handled by Customer Care³, and the Sensitive Ears Collection has a 100% money-back guarantee if your skin reacts⁵.

Can you return Lovisa without a receipt?

Without a receipt or proof of purchase you can only exchange, not get a refund³.

Does Lovisa have a warranty?

We found no warranty period^{1,2,3,4,5,6,7,8,9,10,11,12,13,14}. If an item arrives damaged or becomes faulty, contact Customer Care or visit a store³; its returns page promises a refund or replacement for breach of ‘consumer guarantees’, without a set warranty period³.

How long does Lovisa shipping take?

Orders usually ship within 2 business days²¹. Standard delivery takes 3–6 business days and is free over $45 ($5.99 below); Express costs $14.99 and Next Day $24.99²¹.

Who owns Lovisa?

The US site names Lovisa America, LLC¹⁷. According to sources in Google results, the brand was launched by Brett Blundy²⁶, who holds a 39 per cent stake and chairs the company²⁷, and Lovisa Holdings Limited is listed as ASX: LOV¹⁸.

Where is Lovisa from?

Australia: Lovisa Holdings Limited is described as one of Australia’s leading fast-fashion jewelry retailers¹⁸, and its founder Brett Blundy as an Australian billionaire²⁶.

How many stores does Lovisa have?

More than 900 stores in over 45 countries, according to its About page¹⁶.

Does Lovisa use a piercing gun?

Lovisa says no: its piercing FAQ describes a hand-pressured device and says there’s ‘a big difference’ between it and a piercing gun⁶. A Reddit commenter disagrees²⁹.

How do I contact Lovisa customer service?

By email or live chat; Customer Care replies within 24–48 hours⁷. Its piercing FAQ gives [email protected]⁶. We found no phone number on its pages.

How we score stores

The Trust Score adds up 100 points across six areas: identity & transparency (20), purchase protection (25), warranty & aftercare (15), product transparency (15), payment safety (10), reputation (15). Every point is tied to a fact we can link to, and the rules are the same for every store. Read the full methodology.

90+ Excellent · 75–89 Trustworthy · 60–74 Mostly reliable · below 60 Proceed with caution. Ratings from other platforms are summarized in our own words with a link; we don’t copy reviews.

Update history

Nov 3, 2026 — First published, before our editor’s review. Every fact checked against lovisa.com (its US store) and the other sources listed below as they read that day.

About this review

Researched and written by the Trusted Jewelries team. Every fact is checked against its source by our software. Our editor, Valentina Di Roberto, hasn’t reviewed this Trust Check yet; once that’s done, the editor’s name and the review date will appear here. Stores can’t pay for a review or a score. Found a mistake or a policy that has changed? Tell us and we’ll correct it.

Sources

All pages were read on Nov 3, 2026. Store policies change — check the store’s current terms before you buy.

Lovisa

43/100 · Proceed with caution

Best for: Low-priced plated, cubic zirconia and stainless-steel fashion jewelry from a global chain

Visit Lovisa

We may earn a commission. It never changes the score.

Other stores we’ve checked

Kendra Scott69/100 · Mostly reliableAustin fashion-jewelry brand since 2002: plated brass, sterling silver and lab-grown diamonds · Visit

Dean Davidson60/100 · Mostly reliableGold-plated brass jewelry with hand-cut stones from a Toronto designer · Visit

Monica Vinader71/100 · Mostly reliableBritish gold-vermeil and recycled-silver jewelry with 100-day returns and a 5-year warranty · Visit

Keyzar78/100 · TrustworthyEngagement rings with lab-grown or natural diamonds · Visit

Shane Co.78/100 · TrustworthyFamily-owned US jeweler since 1929: engagement rings, diamonds, pearls · Visit

How we check stores →

Lovisa: Trust Check

Best for

Not ideal for

What we like

Watch out for

Lovisa policies at a glance

How Lovisa scores

Who is behind Lovisa

How to reach Lovisa

Returns & exchanges

Shipping & delivery

Warranty & aftercare

What Lovisa sells & what it costs

Payment & financing

What customers say

Official social profiles

Alternatives to Lovisa

Lovisa FAQ

How we score stores

Update history

Sources